In Chinese culture, wine culture is undoubtedly the most ancient. There are many types of wine, and I will talk about beer separately. There are also many types of unified beer. In various parts of our country, there are many beers used as festivals, such as May Day, Christmas, Oktoberfest, etc. Whenever crayfish is popular, beer is an indispensable item. Beer still has a great influence on our lives.
We all know beer, and I believe most people have drank it. The most popular beer in Jiaxing is probably Snow Beer. So how much do you know about beer culture?
The United States is the largest producer and consumer of beer in the world. However, they printed the government's warnings on their trademarks: "Drinking alcohol is harmful to the health of pregnant women and drivers should not drink it" and "hiring German famous brewers" and so on. In the eyes of Americans, real high-end beer is bottled beer with beautifully decorated trademarks.
Canada’s beer labels are beautiful and picturesque, and you can appreciate the beautiful mountains and lakes from the label. There is a brand that goes around the bottle, with a pattern of natural scenery and a text description: This is beer brewed from lake water melted by icebergs. The water quality is absolutely natural and pure. In today's world of water scarcity and serious environmental pollution, such slogans are so tempting.
—Switzerland’s beer labels are very distinctive. The designer transferred the pure beauty of nature to the small label, making people naturally think that this is a “green” beer. Make sure there is no harmful substances when drinking it. question. The OSSER Pilsner label is simply a landscape painting. The green mountains in the distance and the green trees nearby contrast with each other. A Gothic building looms on the beer label, which is amazing.
Japanese beer labels mostly use paper-plastic composite paper, which is particularly bright when affixed to the bottle. Kirin Company has a set of seasonal stickers that are very novel. Spring and summer are represented by the sun and wind, autumn is represented by red maple leaves, and winter is represented by dead trees and snowflakes, which are very vivid.
The beer labels of many countries use national symbols as patterns, such as windmills in the Netherlands, lions in Tanzania, maple leaves in Canada, etc. Australia's beer labels are mostly related to animals. Not only kangaroos and koalas, but also artistic sisters also appear on beer labels. Each has its own characteristics.
Domestic beer labels can be roughly divided into three categories: one is a variety of beer labels that are imitated based on the oval Tsingtao Beer label; the other is beer labels that highlight local colors, such as those of Beijing Brewery The "Temple of Heaven" brand and "Yuquan" brand, the "Longxing Temple" brand of Shijiazhuang Brewery, the "Baotu Spring" brand of Jinan Brewery, etc., most of them use scenic spots and beautiful mountains as their design themes; the third is In recent years, due to the increase in joint ventures, some foreign names and exotic beer labels have been incorporated, such as "Blue Ribbon", "Haims" and "Taian Brewery" of Zhaoqing Jiandai Lubao Co., Ltd. "Klitzer". "Hong Kong Island Manhattan" of Jiansanjiang Brewery in Heilongjiang Province, etc.
In different countries and international news, we can often see the use of beer in various places. In different regions, there are There are different definitions of beer, so it is absolutely true that beer labels reflect a culture and a beer culture.