In 2018, you may not know Bitcoin, blockchain, and Ninepercent. But you must know her Peppa Pig. A pig that loves stepping in mud puddles and visiting grandparents, and looks like a hair dryer. Peppa Pig has a tattoo on her body, and applause is given to people in society. This sentence can be said to have swept all major social platforms. If you have not heard this sentence, then you are really out. Peppa Pig has a tattoo on her body, and applause is given to the public. People who often use social platforms and social software such as Douyin, Kuaishou, Weibo, etc. should all know this slogan. It is both catchy and interesting about non-mainstream culture. Ridiculous, but whether it is an intentional prank or a so-called trend chasing, Peppa Pig has been promoted to the number one Internet celebrity in the universe, and her ability to sell goods on the short video platform is also adequate. Piggy tattoos and Peppa Pig watches have successively appeared, and some luxury brands even put the pig on their logos. While Peppa Pig is becoming popular, question marks are also coming to your face. How come Peppa Pig is so popular all of a sudden? People don’t become popular all of a sudden. They have always been popular, but you didn’t know it. Peppa Pig has more than 800 licensees around the world, with annual retail sales reaching US$1 billion. In 2015, "Peppa Pig" was broadcast on CCTV's children's channel. Soon, Peppa Pig was included in almost every preschool child's preschool education. After being launched on online platforms such as iQiyi and Youku, the number of views exceeded 10 billion in a year. Peppa Pig not only ignited the children's world, but also created unprecedented IP value. In 2016, he earned nearly 7 billion from selling licenses, and the copyright fee increased by 100,000 a month. Many businesses saw the business opportunity of Peppa Pig and rushed to register trademarks. However, the trademark of Peppa Pig was already submitted in 2013, and almost all categories of trademarks were registered. The protection of trademarks is quite adequate, leaving no opportunity to take advantage of it. We checked on the Internet and found that the registered trademark of Peppa Pig has 10 pages. Those who want to get a piece of the pie should not think about it, there is no chance. The current net worth of Peppa Pig is beyond the imagination of ordinary people. It is no exaggeration to say that the four words "Peppa Pig" are worth a fortune. Peppa Pig has a tattoo on her body and applause is given to people in society. Peppa Pig is running around, and the children of Earth are running around. Peppa Pig can sing, and she has the most fans. Peppa Pig went on an outing, and there were sweet songs all the way. At the same time, Peppa Pig has driven the development of a series of industries. E-commerce platforms, shopping malls, supermarkets, and stalls have all been occupied by Peppa Pig. A good IP can unlock unlimited value. "Peppa Pig" currently has more than 750 genuine derivatives and copyright authorizations, including DVDs, books, movies, toys, stationery, food, clothes, games, etc. It can be seen that using intellectual property to create wealth is a shortcut to life.