Yalu, founded in 1972, is a multi-brand comprehensive clothing management group focusing on down jackets and men's and women's clothes. The Chairman and President of the Board of Directors of the Group is Mr. Zhenhua Gu.

Yalu actively implements the famous brand development strategy, and owns three famous trademarks in China: Yalu, Yalu Freedom and Lan Bing. And has Yalu Solid Color Zone, Baifulun, Jinduorong, Country Tree, Yalu KIDS and other multi-category brands.

As a well-known trademark and brand-name product in China, "Yalu" has become one of the most influential and well-known down jacket brands in China, and has successively won the honors of "China Well-known Trademark" and "China Famous Brand". According to the World Brand Lab 20 1 1 China 500 list of the most valuable brands, Yalu brand is worth 6.075 billion yuan.

Extended data:

Yalu corporate culture:

Purpose: to meet the potential psychological requirements of consumers and pursue customer satisfaction to the maximum extent.

Goal: to build a century-old strong enterprise.

Strategy: persist in winning through innovation and build a world-famous brand.

Spirit: faith, hard work and innovation

Yalu actively implements the famous brand development strategy, and owns three famous trademarks in China: Yalu, Yalu Freedom and Lan Bing. And has Yalu Solid Color Zone, Baifulun, Jinduorong, Country Tree, Yalu KIDS and other multi-category brands.

Jiangsu Yalu Brand Operation Co., Ltd. (hereinafter referred to as Yalu Operation) is a wholly-owned subsidiary of Yalu Group. Yalu men's wear is a men's wear brand operated by Yalu, which was listed on the New Third Board in July 20 16. Its chain operation mode is the key project of Yalu Group's clothing plate to accelerate its development. It serves consumers with clear brand positioning and cost-effective products, and strives to become a cost-effective menswear brand. From Yalu men's wear and Yalu factory stores to professional wear and Oroway, Yalu operating company caters to the multiple needs of consumers and further promotes the strategic layout of multi-category market segments.

References:

Baidu encyclopedia-Yalu river