Hello!

You have just joined Chengxintong, so I will send you some of my operating procedures and experience in the past five years, hoping to help you.

The first step: How to publish supply information

Open my business information--publish new business information--select the information type--fill in the product name--industry category- - Fill in the information and product description - upload product pictures - everything is done, I want to publish == OK! However, we need to be reminded that the market competition is so fierce. Whether the products you publish can be noticed by buyers has a lot to do with the information you publish. Some of the same products can be noticed by buyers, while others cannot; The reason lies in whether your information, your title, and your pictures can attract buyers.

Suggestions:

(1) Take a beautiful picture of the product; if it is a physical picture, remember that the product and the picture cannot be completely different concepts.

2) The product description is simple and clear; just introduce the uses and functions clearly, not too complicated. Because buyers will be looking for a lot of information, but they don’t want to see a lot of cumbersome things.

(3) Give the product a good title; for example, my product includes "Fitting Room Glitter Printed PVC Glitter Leather, Environmentally Friendly PP Packaging Materials, Glitter Leather Manufacturer Wholesale" and so on. Use fitting room, the hottest word right now, to increase exposure.

(4) The key points should be grasped in the product introduction: customer needs, saving money, added value, saving trouble, ease of use, avoiding risks, saving energy. In addition, the product value description should be enriched with vivid data.

(5) In addition, prepare a detailed introduction for buyers to see when they come to your door. As long as the buyer likes your product, he will have time to look at your detailed information!

The financial crisis has provided my country's e-commerce industry with a rare development opportunity. Last year, my country's total e-commerce transactions exceeded 3 trillion yuan, a year-on-year increase of more than 40%. Under the current economic situation, the survival situation of small and medium-sized enterprises using e-commerce is far better than that of enterprises using traditional models. Relevant statistics show that during the financial crisis, 84.2% of companies that did not use e-commerce were in trouble, while 16.8% of companies that used e-commerce were in trouble. The difference between the two was nearly 5 times.

But how to do e-commerce?

First, settle down; it is to build a website. The main ones here are corporate websites and online stores. Corporate website or register a website or online store on other business websites; such as applying to register a website on B2B or C2C websites such as Alibaba and Huicong. Once a website is built, it needs to be maintained and promoted in two main ways:.

1) Log in to the search engine and let the search engine include your website. Nowadays, many website traffic comes from search engines, so how to retain these users is one of the most important tasks you have to do in the future. one. Search can bring a lot of traffic, but the users you can retain (repeat customers) are the most valuable asset of a website.

2) Make more friendly links. Making more friendly links is one of the best ways to improve the GOOGLE PR of the website, and it also increases the chance of getting search engine income. High-quality friendly links have changed from the past to the present. They are all one of the promotional methods worth recommending. After that, you can choose to reply to some questions from netizens who need help on Baidu Know Baidu Tieba, and paste your own website address in the reply (don’t be seen as an advertisement at a glance, otherwise it will have no effect) Users who come in this way must Users who come from search engines are more loyal than users. If your website solves his problem, he may introduce your website to others in the future.

Second, decoration; decoration is divided into internal decoration and external decoration: the interior is the design structure, navigation, product information, special functions and tools of the website. It must be concise, clear and easy to use. It also needs to be of high quality, with excellent product quality and reasonable prices. This is the basis for ensuring repeat customers.

Is the product display on the website diversified, can it stimulate shoppers' desire to buy, and is the inventory sufficient? Generally speaking, online shoppers like products with diverse styles and sufficient supply. Customer perception of product price, and is the price itself competitive? According to research, although most consumers hope to get more discounts, low-price strategies are not directly related to customer loyalty and purchase intention. You can refer to more successful websites to learn the advantages of others. External image shaping is brand building and integrity building: brand building is to promote your own brand-exquisite LOGO, eye-catching trademarks, concise but not vulgar advertising slogans. Building integrity means having your own anti-counterfeiting measures so that consumers can buy with confidence.

3. Promotion; effectively spread the brand image and create a positive brand experience. The top priority for shopping websites is how to combine online and offline channels to enhance brand awareness.

There are various forms of product promotion: blogging, QQ space, 51 space, etc. are all good marketing methods. This requires a lot of time and energy to write carefully to describe the praises of your products. . Then there is the use of chat tools: QQ, Alibaba Wangwang, Huicong Fafa, Baidu Youah, MSN and other dating chat tools. When using these chat tools, you must be selective and targeted in adding friends and groups. There are also mass messages, emails, and advertisements sent online that are very effective, and I highly recommend them. The above promotion methods require no financial investment and are suitable for small and medium-sized enterprises and start-ups. There is also money to spend on online promotion: VIP members of Baidu keyword search, Alibaba Trust Pass, Huicong Wangpu and other business websites. Make corresponding promotions based on your actual situation.

Two tips: Participate in more forum activities

Only with friends from all over the world can your business become bigger and stronger

After setting up your own information, you can participate in forum activities , it’s okay to give yourself a good pen name. When you enter the forum, you can see dozens of forum titles, so don’t worry yet. First, go to forums related to your industry and see how others do it. If you don’t understand, include other functions. By the way, please go to "Alibaba Academy", where you can solve the operations you don't understand. Of course, after you are familiar with the forum, you can start communicating with other people on the forum. This makes friends regardless of status, industry, high or low, so As long as you have time, check out all the forums. Because each moderator will have a different style and bring different things to everyone.

Suggestions:

(1) Signature settings. Ordinary members need Samsung to set up a signature, but Chengxintong members can set it up directly. You can write in your contact information, website, and store address to make it easier for friends in the forum to find you.

(2) Check the forum "Newbies on the Road" before posting information.

Do not violate the posting rules and never post advertisements directly.

(3) Don’t forget to express your own opinions when you see good and meaningful articles. Don't underestimate this forum, there are some customers, especially foreign customers. He will examine many details of your company before placing an order with your company. If you accidentally discuss some boring topics, I'm afraid the order will go away. Because your quality can be seen in your every move. Some customers have been silently observing you for half a year, and maybe they will place a big order when things get better.

(4) Publish more original articles of your own. On the one hand, you can find some friends who speak the same language. If you chat with each other, maybe the other person is interested in your product. If you become good friends, even if he doesn't want your product, he will help you recommend it to him. of other friends. Share your experience and opinions with everyone. Maybe the moderators will find you and reward you with wealth. Also tell everyone your successful experience.

(5) Collect some good articles and put them on your blog. You can also remind yourself often. Also share it with others.

(6) Walk around. On the one hand, we can learn a lot of things we don’t know. There are many classic articles above that are worth learning. On the other hand, if we don’t understand, we can also ask for help in the forum? There are many enthusiastic friends above who will help you, of course you cannot forget them.

The third step: Add product catalog

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I found that many Chengxintong members ignored this function. Most of them published various kind of product. Let the product catalog idle. Of course, I hope everyone understands that every function in Tradelink is useful, otherwise Alibaba would not have spent so much experience developing it. The function of the product catalog is to classify your products. It can also be displayed online according to categories, while increasing the content of your store. Allow customers to choose the products they want according to their needs.

1) Divide your products into several series; for example: DS flat panel art speakers can be divided into affordable series, luxury series and customized series according to high, medium and low-end. According to market segments, it is divided into: public broadcast series, oil painting series, and gift series. Classified by package: multimedia, 2.1, 5.1 home theater.

(2) Don’t forget to publish it online after passing the review. This is equivalent to publishing new information, and the information that has passed the review will be released directly and will not be re-reviewed.

(3) Classify product accessories. Some products require accessories. If you don’t publish the accessories, many customers will worry that it will be troublesome to find accessories by themselves, so this idea is eliminated.

(4) When publishing, pay attention to choosing representative product pictures (same as the first tip). You can send up to 200 messages. If the release is wrong or not satisfactory, you can make modifications and adjustments.

The fourth step: Participate in bidding

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Let information always rank first

Tip: When publishing product information In the future, it is recommended to use the resend function. Because after you release a product, our peers will also release products at different times, so your information will be pushed back all the time. If you use re-issuance, you don't have to edit the product information. And resending messages does not require further review. Another way is: participate in bidding rankings. The time is usually held from the 1st to the 5th of each month. When you successfully bid for a keyword, you will always be ranked first when others search for the keyword information, so you don’t have to work hard to repost to get the first place. Of course, I still It is recommended to resend it, so the effect will be better.

(1) First check the bidding of the keywords searched in your industry. If the bidding is too high, try to avoid it. Of course, it mainly depends on the popularity of the product you make. At the same time, you can look at similar keywords. For example: When I was bidding and bidding last month, I found that "speakers" had already been priced by several companies, and the price was already very high. However, I found that only two keywords, "special leather", which had more visits than "leather", were priced at 200 yuan, so I added 100 yuan, and actually placed the highest bid for the "special leather" keyword.

(2) When looking at keywords, you can estimate based on the amount of information released. Although it is not accurate, it also means: "A lot of information released means that people who read such information There are also many. "Refer to the evaluation of the keyword to see how many stars it has.

(3) Choosing keywords to bid is not necessarily just the name of your product, for example, if you are recruiting investment. You can choose keywords such as agency, franchise, project investment, etc.

(4) Adjust the next month’s bidding according to the effect. If the effect is good, you will definitely maintain the position. If the effect is not ideal, you can consider choosing other keywords. It is naturally better to choose a few more words. But remember: no matter how much money you have, your advertising investment must be highly targeted.

The fifth step: Open Alipay

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------Let customers rest assured.

I have always had a misunderstanding: "Alipay can guarantee the interests of buyers, but not the interests of sellers." In fact, this is a wrong idea. Alipay is a transaction that is conducted when both parties are satisfied, and buyers prefer to use Alipay to reduce risks. In the past, our method was to deliver the goods upon payment, but there was a problem - many customers were also worried about what to do if my payment was not sent to you, but Alipay solved this problem. Everyone was relieved of their concerns.

Suggestions:

1. Be familiar with the usage of Alipay and check the functions.

Learning it for the first time is a bit troublesome. Of course, to reduce trouble in the future, then first Learn it thoroughly.

2. Be mentally prepared to be tricked by buyers. It is inevitable that one of the 100 transactions will fail. All kinds of people in society have it. Of course, this has nothing to do with Alipay itself. It depends on how you judge the authenticity of the customer!

3. Use Alipay to follow up in a timely manner, this is for quick payment recovery! First of all, if you confirm each link quickly, the entire transaction time will be shortened. Every enterprise hopes that the capital turnover will be fast.

4. Alipay has advantages and disadvantages, but because there are many scammers in the society and no one trusts each other, it can increase a lot of customers because he does not worry about getting something after paying.

5. Alipay transactions are similar to international "letter of credit transactions", but after all, there are still certain differences between China and international ones, which requires all of us to work hard. At the same time, we also hope that Alibaba will continue to improve these aspects and build "e-commerce with Chinese characteristics."

Sixth move: Publish auction information

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There are two disputes about publishing auction information. One is that the price is transparent, and many agents Not allowed. What’s more, posting auction information allows you to conduct honest transactions directly online, and the number of views of the auction information is much higher than that of ordinary information. Furthermore, buyers can find the products that suit them at a glance by looking at the prices, without having to ask you slowly for the price.

Suggestions:

1. I also mentioned before: "Everything has pros and cons, it depends on how you use your strengths and avoid weaknesses." After all, auction information brings convenience to buyers.

2. The price when publishing auction information cannot be too high or too low. If it is too high, the function of the information will be to encourage people to browse more, but you may lose most of your customers because of your high price. Everyone has this concept: on Alibaba, they only do wholesale and trade, and most of them don’t consider retail. Therefore, the recommended price is around the wholesale price. If the price is too low, others may think that your product is a bad product, unless it is a brand new product.

3. Once auctioned, you have to keep your word. When I was exploring this function, I didn’t know how to operate it. My ex-factory price was 120 yuan and it was sold for 20 yuan/piece. I also Gave it. But unexpectedly, this customer became a long-term customer of mine because he received my company's new product and felt that it was very marketable, and he could make back the money he lost immediately.

4. When publishing, select keywords that are somewhat related to your product. This is similar to the previous publishing of general information, so that the information is widely distributed, because when others are searching for other products, the You can see your auction information by scrolling to the bottom of the web page.

5. Post auction information every day, so as to stay ahead of peers’ information. See what other people are doing and participate in more online auctions. We don't ask for how many products you sell through the auction, but it can definitely help promote your products.

Seventh tip: Decorate your shop

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Shop decoration is equivalent to our store decoration, which is related to your business For brand image, it is best to display the company image design on the home page of the store. Including the embodiment of corporate culture.

Suggestions:

1. The appearance style of the store should be consistent with the VI and CI design of the company, especially the color matching should not be too contrasting.

2. Try to set up the signboard image with a company picture designed by yourself, and upload the company's image and logo. For example, the name of our company is: "Hualong Disheng Technology". The logo is designed like a dragon, and the corporate image is uploaded to the Great Wall. Due to the origin of the company name, a dragon is displayed above the Great Wall, which is also related to our "development status". national industry".

3. The company name in English must also be uploaded, and be careful not to upload it incorrectly. There are many companies where such big jokes happen. After all, Alibaba Chinese website is still visited by many foreign customers. If there is a little mistake, your corporate image will be ruined in an instant. Smart people tend to pay attention to your details.

4. Don’t have too many company profiles. The standard of truth is "simplicity", so that others can understand it at a glance. Just write down the essence of the company. As for some necessary explanations, you can put them behind and upload the factory or Other images are in the introduction.

5. Recommend 16 recommended product information in the window display, which can be the best recommendations for your products.

6. It is best to set the store link directory on the left because everyone is used to it. You must create value for consumers every moment. If you are used to clicking on the left, but you set it on the right, the customer will be delayed by you for at least one second.

7. If your company has a lot of news, you can put the company news at the top of the homepage. Let everyone know about any new trends first, and keep the entire page clean and fresh.

Top 8: How to increase integrity

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Don’t underestimate the good reviews from members. I found that I have been an honest member for two years. My friend doesn't know how to give customers good reviews. Two years later, the integrity index is still 43 points (10 points for corporate identity authentication and 30 points for experience). Fortunately, he uploaded 3 certificates. When the integrity index is high, business will naturally be easier because everyone wants to see examples.

Suggestions:

1. To get respect from others, you must first respect others; then to get praise from others, in addition to your good products and services, you must first give Good reviews from others. After others receive your review, they will also give you a positive review. Each positive review will increase the integrity index by 2 points.

2. Upload all the uploadable certificates of your company and products. It can also increase your integrity index.

3. Trade more with Honesty members for the sake of good reviews in the future, because only honest members can give each other good reviews, and also for the sake of higher transaction security.

4. If you apply for the Integrity Pass for a renewal year, you can add 10 points in advance. Of course, I only found out about this later, otherwise I would have pre-signed for two years when I applied.

5. Add a credit reference, similar to a guarantor. It can also increase your visibility and integrity.

6. These are just some methods. The most important thing is that you have to do business with integrity so that you can become bigger and stronger and develop in the long term.

Tip 9: How to promote your shop

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We talked about "decorating your shop" earlier, but no one saw it after it was decorated. It's useless. The purpose of our decoration is to let others have a good first impression of your business, so it will take a lot of effort to get others to enter your shop!

Suggestions:

1. There is a place on the Alibaba website where you can promote your store: at the bottom, you can send four emails at a time to netizens to promote your store. Of course, sometimes There is a phenomenon that the system is busy and the transmission cannot be received.

2. Sign the store URL in your settings signature. For example, the signature below I posted includes:

3. Make friendly links in the store, and you can add up to 15 links. Friendly links.

4. In forum posts, you can link pictures or key conspicuous words to the store.

5. After setting up the signature and entering the store URL, post more good articles on the forum and participate in more forum exchanges. This will slowly increase your visibility and let others add you to Tradelink. Naturally, many people will see your business

6. Link to more shops on your blog.

7. You can promote your store through other network tools, such as QQ group, BBS, email distribution, etc. Be careful not to post randomly, as it will affect the image of your company.

8. Improve your store more, decorate it as beautifully as possible, update information quickly, and publish company news frequently, so that buyers will often pay attention to your store.