Trademark names are issued by the Trademark Office of the State Administration for Industry and Commerce, and trade names are issued by National Medical Products Administration.
A trade name may also be registered as a trademark, but a trademark may not be registered as a trade name. According to the current Decree No.24, it is not worth the loss to take a trade name as a brand name, and registering a trade name as a trademark is also a kind of brand protection consciousness.
Before applying for trademark registration for a commodity name that meets the application conditions, it is best to ask a professional trademark service agency to help you do trademark approximate search to avoid being similar to the previous trademark. At present, except tobacco products, there is no compulsory use of trademarks for other commodities, but there is no exclusive right to use trademarks without registering trademarks, and there is no strong right to defend rights when encountering unfair shanzhai.
Extended data:
The company name and trademark name are different, so it is ok to be inconsistent when registering.
The company name generally consists of four parts: administrative division+font size+industry characteristics+organizational form.
A trademark is a prominent symbol of words, graphics, letters, numbers, three-dimensional signs, sounds, colors or the combination of the above elements used by producers and operators of goods in production, manufacturing, processing, selection, distribution or service providers, and is used to distinguish the source of goods or services. It is the product of modern economy.
The company name is the name of the company, which is very important for the future development of the enterprise, because the company name is not only related to the influence of the enterprise in the industry, but also related to the consumer's recognition of the enterprise after its products are put on the market.
A trademark refers to a brand or a part of a brand that has obtained the exclusive right and is protected by law. A registered trademark is a sign that identifies a commodity or service or a specific individual or enterprise related to it.
So we don't have to worry about the inconsistency between the enterprise name and the registered trademark, because in actual use, consumers are not sensitive to the consistency of the two. As long as the trademark is well publicized, the products will sell well.
After all, it is the demand of many business owners to keep the consistency of trademarks and business names, but it is difficult to achieve in practice.
Baidu encyclopedia-trademark