"Kang" means health, and the word "Master" has the connotation of kindness, responsibility, and professionalism. When called "Master Kong", it has a particularly friendly feeling, which is unique to the Master Kong logo. His honest and amiable image with arms spread out warmly has made many customers familiar and happy. This is also the expression of Master Kong's warm and friendly spirit in serving customers.

In the process of hard work, Master Kong continues to practice its ideals, pursue higher goals, and repeatedly set new standards for instant noodles, so that a wider range of customers can enjoy instant noodles with high quality and reasonable prices

Master Kong has become a major brand in instant noodles.

But the history of his fortune is a bitter one:

“Master Kong lived in mainland China. After traveling around various provinces, he came up with the idea of ??developing a kind of edible oil in the mainland— ——The best fragrance oil, but the product was unsaleable. Later, he launched "Kanglai Egg Crispy Roll" and another type of castor oil, but they still failed. Three years later, Wei Yingxing almost lost all the 1.5 billion yuan he brought. NT$. As they prepare to return home, instant noodles are the third investment by the four Taiwanese Wei brothers in their motherland. The first two times, they failed miserably. But the third time they were the big winners. Wei Yingzhou, Wei Yingjiao, Wei Yingchong and Wei Yingxing are the founders of "Master Kong". Wei Yingxing told reporters that at present, under the leadership of the eldest brother, the four of them have their own division of labor and are in charge of their own stalls, but they do not divide their families. The eldest Wei Yingzhou is in charge of the "Master Kong" holding company, the second oldest Wei Yingjiao is in charge of the Tesco lifestyle shopping mall, the third oldest Wei Yingchong is in charge of Taiwan Weichuan, and Wei Yingxing operates the FamilyMart and Dicos fried chicken chain stores. It is said that until now, the four brothers have concentrated all the money they earned in a family fund. Each family receives a fixed amount of living expenses every month, and all the children's tuition fees are paid by the fund. In the late 1970s, the Wei brothers decided to invest in their motherland. The four brothers have quite different personalities, and each has his or her own strengths in the process of starting a business. The eldest brother, Wei Yingzhou, is also a father and supports a large family. He is very serious and somewhat domineering, but he is dedicated and a workaholic. The second eldest Wei Yingchong was born as a salesman. He was good at communication and easily got along with others. He was the most popular among the four brothers and his speech was very persuasive. Therefore, he was the main person in raising funds for the company. The third eldest Wei Yingchong was born in finance and had a good style. Low profile. The fourth child, Wei Yingxing, has an easy-going personality and is eloquent.