Although we have always said that among the two models of the JD.com platform, JD.com self-operated has been "crushing" JD.com POP (JD.com flagship store, JD.com exclusive store, JD.com) in terms of traffic. Specialized stores), but Jingdong POP can continue to thrive, which definitely has its advantages.

After the “choose one” problem in the e-commerce industry was lifted, the number of third-party merchants on JD.com increased sharply, and JD.com was in urgent need of a person who could coordinate The person in charge of resources quickly expands his voice in the POP business. According to Xingyang, after JD Retail Group completed a new round of personnel adjustments in early August, JD will be more aggressive in its POP business, and JD is also expected to achieve a complete "turnaround" in its three-party business. So what do merchants need to pay attention to when entering JD POP?

Applications from companies not registered in Mainland China will not be accepted for the time being

Before settling in JD.com POP, we must first know which companies can settle in and which companies cannot Settled in. Moreover, merchants entering JD.com must provide real entities and relevant information, which have legal effect, including information on the actual business entities of stores and agency operating companies.

We need to note that the JD POP platform does not currently accept applications from individual industrial and commercial households, nor does it accept applications from non-mainland China-registered enterprises. Sellers must be officially registered enterprises.

[Be sure to ensure the authenticity of the materials provided]

Since JD.com has public prosecutorial and legal supervision, all platforms have also severely cracked down. Merchants with false information will first be reviewed for entry qualifications. Among them, please ensure the authenticity, completeness and validity of the relevant qualifications and information provided in the residence application and subsequent operation stages. For example, the relevant qualifications provided by the merchant are provided by a third party, including but not limited to trademark registration certificate and brand authorization letter. Please verify the authenticity, validity and completeness of the documents first.

Once false qualifications or information are discovered, the JD POP platform will no longer cooperate with merchants. In serious cases, they may even be blacklisted by JD and have the right to follow the rules of the JD POP platform. and relevant agreements signed with merchants.

[Trademark status issue]

Whether it is an online merchant or an offline merchant, we will all face it Consumer logos, this is what we call trademarks, but we come into contact with the R mark and the TM mark in our daily lives. Generally, consumers rarely "care" about the difference between these two types of trademarks. In fact, there is a lot to pay attention to.

The JD POP platform currently does not accept brand applications that have not obtained a trademark registration certificate or trademark acceptance notice issued by the State Trademark Administration, nor does it accept pure graphic trademark applications. .

[How to renew, renew nodes]

When joining JD.com, a several-year agreement will be signed (specific time You need to talk to the JD platform). Many merchants need to "renew" if they still have the intention to cooperate after the expiration date. However, many merchants do not know the details of the renewal.

Xingyang learned that the renewal application must be submitted before 18:00 on March 1 every year, and the platform usage fee payment time shall be based on the renewal announcement time of that year. If the fees and data from the previous year and the next year are not completed, JD.com will terminate the store service for the store and clear the JD.com open platform at 24:00 on March 31 every year.

During the service period, if the merchant fails to pass the "2021 JD Open Platform Store Assessment Standards", JD Open Platform has the right to refuse the merchant to extend the service accordingly. period of application.

The above are the four error-prone details summarized by Xingyang about entering the JD.com POP platform. If you still don’t understand or want to know the content of other sections. You can leave a message below or send a private message to Xingyang, and we will escort your "Jingdong Road".