The liquor market in China is a lucrative market full of temptations and risks. After more than ten years of brutal competition, market segmentation has formed a relatively clear pattern. It is not easy for latecomers to enter this market and share a piece of it. In this case, the person in charge of the little confused fairy wine should be well aware.
How to tear apart the crowded liquor market of competitors? The first thing to consider is to produce good wine that can be trusted by consumers, with high popularity and good reputation. This is the premise and foundation (some cultural brands that have done well have just ignored this point). How to operate in place? I'm afraid the best way is to choose a place that can produce good wine and has a good reputation.
In this way, we can not only make use of regional advantages to ensure the quality of wine, but also gain better popularity and reputation, so as to achieve the purpose of taking advantage of the situation, building product support points and reducing the difficulty of entering the market.
On balance, the shrewd Cantonese chose Maotai Town, Guizhou. After all, this is the origin of the magnificent national wine Maotai, which is famous and famous all over the world. Heroes can ask the source, but for liquor products with elegant geographical conditions, if they want to win the market, they have to ask the source. Choosing Maotai Town, the "Famous Gate", has a high starting point.
As a result, as soon as Xiaohu Xianjiu appeared in CCTV and other news media, it played the card of "Maotai Town passed down from generation to generation" (later changed to "inheriting wine culture") and stood at an extremely favorable commanding height. It's really "good wind, relying on strength, send me to Qingyun". This is the first move of the head of the little confused fairy wine. It can be said that it is far-sighted and well-intentioned.