Designing a unique and recognizable logo pattern is an important part of brand building. Here are some commonly used logo design methods.

Letter pattern

Letter pattern takes letters as the main body of the design. This design method is simple and clear, and has strong recognition. Generally speaking, letters should be highly readable, aesthetically pleasing, and relate to the brand name and meaning. For example, brands such as IBM and Coca-Cola have used this method to construct their logo patterns.

Image pattern

Image pattern refers to using a specific image as the design subject, such as animals, vehicles or natural elements, and expressing the characteristics or representative meaning of the brand through design . For example, in Puma's logo, the speed and power represented by the black panther are the core spirit of the brand.

Monograms

Monograms create a new form by combining text and graphic elements to express the brand image. This design method can combine the brand name, concept and other design elements to create a variety of different styles of logo patterns.

Artistic patterns

Artistic patterns usually express abstract concepts through concrete forms, or express specific artistic conception through the arrangement of characters and symbols. This approach needs to be both good-looking and relevant to the brand image and culture. For example, Nike's trademark contains the "Swoosh" design element, which has a strong sense of movement, speed and power and is very suitable for Nike's brand concept.

Fusion pattern

Fusion pattern combines multiple elements to achieve the perfect expression of brand characteristics. This method can combine combination patterns, image patterns, etc. to integrate different visual elements.

No matter which method is used, Logo design should focus on the following points:

Highlight the brand characteristics

Logo design should revolve around the brand characteristics and reflect the brand’s identity. Basic attributes and styles to achieve the role of highlighting the brand.

Pay attention to color matching

Color is one of the most basic elements in logo design. It should be cleverly matched according to the brand image, personality, positioning and other aspects.

Ensure the simplicity and legibility of the pattern

Logo design should be as simple as possible, and unnecessary design elements should be deleted and optimized; at the same time, the logo pattern should be The shape is clear and easy to impress, allowing consumers to easily identify the brand.

Used in various aspects

Logo design has a wide range of applications, such as company name, business scope, website, culture and marketing materials, etc. It should be reasonably adjusted according to different environments and uses. .

In short, when designing a logo, you must consider factors such as the user perspective, reuse factors, and placement of brand work. Only in this way can a unique logo be created for the brand and communicate the image and core values ??represented by the brand through Log.

Zhonghui Design’s original logo design works

The above is the content provided by professional logo design-Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), which has been deeply involved in the design industry for many years and has many designs. The case is for reference, I hope it will be helpful to everyone.