Before answering this question, it is necessary to popularize the knowledge of Chinese time-honored brands.

Chinese time-honored brands: refer to products, techniques or services with a long history, passed down from generation to generation, and distinctive characteristics. The traditional cultural background and profound cultural heritage of the Chinese nation have been widely recognized by society and formed a brand with good reputation.

It can be seen that if the gold and jewelry industry wants to be certified as a Chinese time-honored brand, it must at least have a long history, skills and products passed down from generation to generation, and be widely recognized by society. There are now two stores that are undoubtedly time-honored Chinese brands in the gold and jewelry industry

Lao Fengxiang: Lao Fengxiang Silver Building is the only century-old store in China that was passed down from one and a half centuries ago to the present. Shanghai Laofengxiang Co., Ltd. is the development and evolution of Laofengxiang Silver House, which was founded in 1848. The creativity of its trademark "Laofengxiang" also originated from the name of Laofengxiang Silver House.

Cuihua Jewelry: Cuihua Gold Store, the founder Guan Xiling, whose surname is Guerjia, is from the Xibe tribe of Xianghuang Banner in the Qing Dynasty. He once served as the prefect of Daming Prefecture, and in the late Qing Dynasty and early Republic of China, he served as an official in Dongbian Daoyin. The Guan family has been in office for a long time and has accumulated wealth. Because Xinchengzi District in Shenyang is the hometown of the Xibo people, the Guan family is determined to make some contributions to their hometown. Shenyang Middle Street), Pizu Heritage opened a gold store named "Cuihua New Jewelry Building". Mr. Zhu Yutang, who has been a gold and silver store owner for many years, was hired as the manager to mainly deal in jewelry and also deal in gold and silver bars. , pearls, stones, diamonds and emeralds.