1. What is the service process for registering a trademark? There are two ways to apply for registration of a product trademark or service trademark: (1) Entrust a trademark agency registered with the Trademark Office to handle the application. (2) Applicants go directly to the Trademark Registration Hall of the Trademark Office (applicants in the Zhongguancun National Independent Innovation Demonstration Park can also go to the Trademark Office’s office in the Zhongguancun National Independent Innovation Demonstration Zone). The office address is: Haidian District, Beijing Administrative Office Hall on the second floor, Haidian District Branch, Beijing Municipal Administration for Industry and Commerce, No. 9 Zuomiao). Processing steps (1) If a trademark agency is entrusted to handle the matter, the applicant can voluntarily choose any trademark agency registered with the Trademark Office to handle the matter. All trademark agencies registered with the Trademark Office are published in the "Agency" column. (2) If the applicant goes directly to the trademark registration hall of the Trademark Office, the applicant can follow the following steps: Inquiry before applying for trademark registration (optional procedure) → Prepare application documents → Submit application documents at the acceptance window of the trademark registration hall → Confirm the submission of the application at the coding window → Pay the trademark registration fee at the payment window → Receive the fee receipt After the applicant receives the receipt, the submission of the trademark registration application is completed. The Trademark Office will issue various documents to the applicant by mail. The "Notice of Acceptance of Trademark Registration Application" can be received in about 3 months. For the trademark registration review procedure, please refer to the "Trademark Registration Flow Chart". After receiving the "Notice of Collecting the Trademark Registration Certificate", the applicant shall go to the Trademark Registration Hall to collect the "Trademark Registration Certificate". Pre-application Inquiry Currently it takes about one and a half years for a trademark to be approved for registration. If the trademark registration application is rejected, on the one hand, the trademark registration fee will be lost, and on the other hand, it will take about one and a half years to re-apply for a registered trademark, and it is still unknown whether the re-application will be approved for registration. Therefore, before applying for a registered trademark, it is best for applicants to conduct a trademark search to understand the status of prior rights, and then make a judgment based on the search results before submitting the application. Document preparation (1) If applying for trademark registration in the name of a legal person or other organization, the following application documents should be submitted: 1. Trademark registration application stamped with the official seal of the applicant. 2. 6 trademark drawings (one attached to the back of the application form and 5 submitted). The drawings are required to be clear and have a length and width of not less than 5 cm and not greater than 10 cm. If you specify a color, attach 1 coloring pattern, 5 coloring patterns, and 1 black-and-white pattern. 3. If you go directly to the trademark registration hall, submit the original and photocopy of the applicant's subject qualification certification document (such as business license, etc.) (the original will be returned after comparison), or submit the applicant's stamped or signed subject confirmation Copies of qualification certification documents (such as business license, etc.). If a trademark agency is entrusted to handle the matter, a copy of the applicant’s subject qualification certification document shall be submitted. 4. If you go directly to the trademark registration hall to apply, submit the ID card and copy of the person in charge (the original will be returned after comparison); if you entrust a trademark agency to handle it, submit a trademark agency power of attorney. 5. If the trademark applied for registration is a portrait of a person, a notarized statement from the portrait owner agreeing to register the portrait as a trademark should be attached. (2) If a natural person applies for trademark registration, he should submit the following application documents: 1. Trademark registration application signed by the applicant. 2. 6 trademark drawings (one attached to the back of the application form and 5 submitted). The drawings are required to be clear and have a length and width of not less than 5 cm and not greater than 10 cm. If you specify a color, attach one coloring pattern, submit 5 coloring patterns, and attach 1 black-and-white pattern. 3. If you go directly to the trademark registration hall to apply, submit a copy of the applicant's ID card. The person in charge will present the original ID card and submit a copy; if you entrust a trademark agency to handle it, submit a trademark agency power of attorney and the applicant's ID card. Copy of ID card. 4. When a natural person applies for trademark registration, he should pay attention to the following matters: (1) An individual industrial and commercial household can apply for trademark registration in the name of the applicant with the name registered in the "Individual Industrial and Commercial Household Business License", or in the name of the person in charge registered on the license File a trademark registration application in your name.

When applying in the name of the person in charge, copies of the following materials should be submitted: ① ID card of the person in charge; ② Business license. (2) Rural contract operators can apply for trademark registration in the name of the person who signed the contract. When applying, they should submit copies of the following materials: ① ID card of the person signing the contract; ② Contract contract. (3) Other natural persons who are legally permitted to engage in business activities may apply for trademark registration in the name of the operator listed in the registration document issued by the relevant administrative authority. Copies of the following materials should be submitted when applying: ① Identity of the operator Certificate; ②Registration documents issued by relevant administrative authorities. (4) The scope of goods and services for which a natural person applies for trademark registration shall be limited to the business scope approved by the natural person in the business license or relevant registration documents, or to the agricultural and sideline products produced by the natural person. (5) The Trademark Office will not accept any trademark registration application that does not comply with the provisions of Article 4 of the Trademark Law. If the applicant provides false materials to obtain trademark registration, the Trademark Office will revoke the registered trademark. 5. If the trademark applied for registration is a portrait of a person, a notarized statement from the portrait owner agreeing to register the portrait as a trademark should be attached. (3) Specific requirements for filling in a trademark registration application 1. According to Article 15 of the "Regulations for the Implementation of the Trademark Law", trademark registration applications and other relevant documents must be typed or printed. The Trademark Office will not accept handwritten trademark applications; 2. The name and address of the trademark registration applicant should be filled in according to the subject qualification certification document. If the address in the subject qualification certification document does not contain the province, city, or city where the enterprise is located, For county names, applicants must add the province, city, and county name before their address. The official seal of the applicant should be exactly the same as the enterprise name registered on the subject qualification certificate; 3. The goods or services should be filled in with standardized names in accordance with the "Commodities and Services Classification Table" or "Similar Goods and Services Classification Table", one application The book can only fill in one category of goods or services. If the product name or service item is not included in the classification list, a description of the product or service item should be attached. 4. If the applicant is a natural person, in addition to filling in the name, the applicant must also fill in the ID number after the name; the applicant's address can fill in the actual address or mailing address of the natural person. 5. If the trademark applied for registration is not a collective trademark or a certification mark, the applicant should check "√" in the box before "General" in the trademark type column. If the trademark applied for registration is a three-dimensional trademark, the applicant should check "√" in the box before "three-dimensional" in the trademark type column. If the trademark applied for registration is a color trademark, the applicant should check "√" in the box before "color" in the trademark type column. 6. Please check the application form carefully before submitting it. No changes are allowed after submission. If you fill in the wrong form, you must submit an "Application Form for Correction of Trademark Application/Registration Matters" (Form 7) and pay a fee of 500 yuan. The applicant, goods or services, and trademark drawings cannot be changed. Fee payment: Within 10 product names or service items in a category, the fee for each trademark registration application is 1,000 yuan. If there are more than 10 (excluding 10), an additional 100 yuan will be charged for each more than 10 items. If a trademark agency is entrusted to handle the matter, the Trademark Office will deduct the fee from the advance payment of the trademark agency. Supplement and correction procedures (1) Brief description 1. If you go directly to the trademark registration hall to apply for trademark registration, if the application procedures are basically complete or the application documents basically meet the regulations, but if supplements and corrections are needed, the Trademark Office will notify the applicant in writing to make supplements and corrections. The applicant should make corrections according to the specified content and return it to the Trademark Office within 30 days from the date of receipt of the notification. If no correction is made within the time limit, the application will be deemed to have been abandoned. 2. If a trademark agency is entrusted to handle trademark registration applications, if the application procedures are basically complete or the application documents basically meet the regulations, but if supplements and corrections are needed, the Trademark Office will notify the trademark agency in writing to make supplements and corrections. The trademark agency should make corrections according to the specified content and return it to the Trademark Office within 30 days from the date of receipt of the notice. If no correction is made within the time limit, the application will be deemed to have been abandoned.

(2) Notes 1. When the applicant makes corrections to non-standard or unspecific goods or services as required, the applicant may amend or delete them. When making amendments, the standard name should still be filled in according to the "Classification Table of Similar Goods and Services", but the scope of goods or services must not be expanded. 2. For corrections sent back because the trademark image is unclear or the trademark description should be filled in, the applicant should make corrections according to the requirements of the Trademark Office and shall not make any substantive modifications to the trademark image, otherwise it will be deemed invalid. 3. After the applicant makes modifications according to the supplementary and correction requirements, the applicant’s official seal should be stamped in the corresponding blank space. If the applicant is a natural person, he or she must sign. If the trademark registration application is entrusted to a trademark agency, the official seal of the trademark agency should be affixed. Rejection Procedure (1) A brief explanation of Article 21 of the "Regulations for the Implementation of the Trademark Law" stipulates: The Trademark Office shall make a preliminary review of the trademark registration application accepted and the registration application for use of the trademark on some designated goods that meets the regulations, and shall Announcement: If the registration application for the use of a trademark on some designated goods does not comply with the regulations, the application for registration of the use of the trademark on some designated goods shall be rejected, and the applicant shall be notified in writing and the reasons shall be stated. (2) Processing The "Notice of Partial Refusal of Trademark Registration" will be printed by the Trademark Office with a unified number and sent directly to the applicant by registered letter. If it is represented by a trademark agency, it will be sent to the trademark agency (except for self-pickup). If the "Notice of Partial Refusal of Trademark Registration" fails to reach the applicant or the trademark agency for any reason and is returned by the post office, the Trademark Office will publish the "Notice of Partial Refusal of Trademark Registration" in the "Trademark Announcement" and the delivery announcement will be made from the announcement. It shall be deemed delivered within 30 days from the date of delivery. 2. Notes 1. When filling out the trademark registration application form, the applicant should fill in the address according to the business license. After the application is submitted, if matters such as corrections, rejection or partial rejection, preliminary approval announcement, or receipt of the "Trademark Registration Certificate" occur, the Trademark Office will send it to the applicant by registered mail based on this address. If the applicant's actual address does not match the address on the business license, the applicant should first change the address on the business license before submitting the application. If the address changes after submitting a trademark registration application, the address change application can be handled with the changed business license and corresponding procedures. 2. After the Trademark Office receives the application and finds that the procedures are complete and the filling is standardized after formal review, it will usually send the "Notice of Acceptance" to the applicant by registered mail in about three months. If the trademark registration application is entrusted to a trademark agency, the Trademark Office will mail the "Notice of Acceptance" to the trademark agency. The "Notification of Acceptance" only indicates that the trademark registration application has been accepted by the Trademark Office, but does not indicate that the application has been approved. 3. If the trademark registration application is rejected, if the applicant is not satisfied with the rejection decision, the applicant may apply for review to the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce within 15 days from the date of receipt of the rejection notice. 4. If the trademark applied for registration is opposed, if the applicant is dissatisfied with the objection ruling of the Trademark Office, he may apply for review to the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce within 15 days from the date of receipt of the objection ruling. 5. As long as no application for correction or objection occurs, it takes about one and a half years from application to receiving the "Trademark Registration Certificate" for a trademark. After the trademark is approved for registration, if the trademark registration application is processed directly at the trademark registration hall, the Trademark Office will send a "Notice of Obtaining a Trademark Registration Certificate" according to the applicant's name and applicant's address filled in the trademark registration application; if it is For trademark registration applications entrusted to a trademark agency, the Trademark Office will mail the "Trademark Registration Certificate" to the trademark agency. 6. After the application is filed but before the registration is approved, the trademark remains an unregistered trademark and must still be used as an unregistered trademark. If the use of the trademark infringes upon the exclusive rights of others to use the trademark, it will not affect the investigation and punishment of the behavior by the relevant industrial and commercial administrative authorities. 7. If the applicant needs to conduct trademark inquiry, he can go to the inquiry window of the trademark registration hall before applying, or he can log in to the "China Trademark Network" for inquiry. The prior rights information provided in the inquiry is for reference only, and the acceptance window of the trademark registration hall is not responsible for interpretation. 8. The validity period of a registered trademark is 10 years, calculated from the date of approval of registration.

If the registered trademark expires and needs to be continued to be used, the registrant should apply for renewal of registration within 6 months before expiration. If the registrant fails to submit an application for renewal during this period, it may do so within the six-month extension period after expiration, but must pay a renewal registration delay fee. If a renewal application is not submitted after the extension period expires, the Trademark Office will cancel the registered trademark. If the original registrant wants to continue to have the exclusive rights to the trademark, he must resubmit a registration application. 9. Things to note when natural persons apply for trademark registration. In accordance with the provisions of Article 4 of the Trademark Law of the People's Republic of China, natural persons who are engaged in production, manufacturing, processing, selection, distribution of goods or provision of services need to obtain the exclusive right to use a trademark. , you should apply for trademark registration to the Trademark Office. When applying for trademark registration, transfer, etc. in the name of a natural person, in addition to submitting the "Trademark Registration Application", trademark drawings and other materials in accordance with relevant regulations, you should also pay attention to the following matters: (1) Individual industrial and commercial households can use their "Individual Industrial and Commercial Household Business" The trademark registration application can also be submitted in the name of the person in charge registered on the license. When applying in the name of the person in charge, copies of the following materials should be submitted: ① ID card of the person in charge; ② Business license. (2) Rural contract operators can apply for trademark registration in the name of the person who signed the contract. When applying, they should submit copies of the following materials: ① ID card of the person signing the contract; ② Contract contract. (3) Other natural persons who are legally permitted to engage in business activities may apply for trademark registration in the name of the operator listed in the registration document issued by the relevant administrative authority. Copies of the following materials should be submitted when applying: ① Identity of the operator Certificate; ②Registration documents issued by relevant administrative authorities. (4) The scope of goods and services for which a natural person applies for trademark registration shall be limited to the business scope approved by the business license or relevant registration documents, or to the agricultural and sideline products produced by the natural person. (5) For trademark registration applications that do not comply with the provisions of Article 4 of the Trademark Law, the Trademark Office will not accept the application and notify the applicant in writing. If the applicant provides false materials to obtain trademark registration, the Trademark Office will revoke the registered trademark. (6) When applying for trademark transfer, if the transferee is a natural person, the above matters should be followed. With the increase in the types of goods and services, many people now attach great importance to their products and pay attention to infringement issues. In order to prevent such incidents from happening, many trademarks have registered trademarks for their products. Businesses who did not register their trademarks in time have experienced incidents of squatting, which reminds the majority of businesses that trademark registration is a very important matter.