1. different attributes: flagship store: a flagship store is usually a mall store opened by the brand owner or the company itself, representing the official store of the brand or company. Specialty store: A specialty store is a store authorized by a brand owner or company, which is equivalent to a first-class dealer or distributor and mainly sells products of a single brand.
2. different requirements: flagship store: to open a flagship store, you need to submit a trademark, which can be your own brand or the exclusive authorization of someone else's brand. If the flagship store operates multiple brands at the same time, the owners of these brands must be the same person. Specialty stores: Specialty stores can sell their own brands or use the authorization of the brand to open stores of other brands. If a specialty store wants to run multiple brands at the same time, these brands must belong to the same actual controller.
3. Different types: Flagship store: Flagship store is official and authoritative, which can safeguard consumers' informed rights and interests and is a stable store with long-term operation. Specialty stores: Specialty stores are officially authorized, usually located in busy business districts, mainly famous brands or popular brands, and specialize in one kind of products or one brand.
4. Different responsibilities: Flagship store: Flagship store is responsible for the brand or company. Store: Store should be responsible for the brand.
5. The sales channels are different: flagship store: used to better display the corporate brand image; It should also be a flagship store for sales, with good sales performance; It is also a flagship store for management, which can manage stores efficiently. Specialty stores: Specialty stores are usually only responsible for selling products of specific brands, with clear product lines.