Brand is composed of brand logo and brand name, and brand logo is one of the means used by enterprises to identify brands and promote sales. A clear brand logo that fits the brand concept can affect the quality of the brand and the brand loyalty of customers. Underwear is a must-have in women's lives, and various brands and types appear in major shopping malls. What are the forms of brand logo design?

The evolution of structural combination graphics

1. Ellipse system

The ellipse does not look as rigid as a perfect circle, and it is more compact and important than other compositions. The ovals are softer and have feminine characteristics, which is why ovals are widely used in the underwear industry. There are too many oval underwear trademarks, such as "Oudifen", "Aimu", "Die Lisa", "Zongjie", etc., with remarkable visual effects.

2. Square system

The square system is basically the aesthetic characteristic of the 2:3 rectangular golden section. Many trademarks also add this color block in their actual use, which makes them appear stable and majestic, integrated and not scattered and messy. Many brands such as "Pulishi", "Weidelong", "Yanlina", "Dolame", "Manifin" and "Wankang" all adopt square compositions. Although the square composition is stable and majestic, it is a bit rigid and lacks spiritual changes. The patterns need to be more refined and vivid to make up for this flaw.

3. Other systems

There are many, various free layout formats, upper and lower pattern structures, too many to list here.