The first is professional knowledge reserve. Product packaging design involves multi-disciplinary knowledge such as aesthetics, color science, materials science, marketing, etc. Self-learners need to understand the basic principles, materials, production processes and other knowledge of packaging design. It may be difficult for beginners to quickly master this professional knowledge, master certain drawing skills and process requirements, and apply them in actual design.

Secondly, you need to master design software skills, including product packaging design that requires the use of professional design software, such as Adobe Illustrator, Photoshop, etc. For people without relevant foundation, learning and mastering the basic operations and advanced skills of these software is a big challenge.

In addition, packaging design requires creativity and inspiration. Designing unique, attractive packaging requires a certain amount of creative ability, which can be a struggle for self-learners. How to obtain inspiration and transform it into unique designs requires continuous practice and accumulation.

In the market environment, product packaging design needs to be closely integrated with market and consumer needs, which requires practitioners to conduct research and analysis on market demand, consumer preferences and competitor packaging. It is very important to accurately grasp market dynamics and consumer psychology, otherwise the designed packaging will be out of touch with market demand.

Self-learners often lack practical experience and find it difficult to find problems and correct them in time during the design process. They are prone to "talking on paper" and "working behind closed doors." At the same time, the lack of professional feedback and guidance will also affect the improvement of design level.

In order to overcome these difficulties, it is recommended that those who want to learn packaging design:

1. Systematically learn professional knowledge: systematically learn product packaging design by reading relevant books, watching online courses, etc. Required expertise.

2. Be proficient in design software: Through a lot of exercises and practice, be proficient in the basic operations and advanced techniques of design software.

3. Observe more and think more: Observe more excellent packaging designs on the market, analyze their design concepts and techniques, and stimulate your own creativity and inspiration.

4. Pay attention to market dynamics and consumer needs: Through market research, questionnaire surveys, etc., understand market dynamics and consumer needs to provide a strong basis for design.

5. Seek professional guidance and feedback: Participate in packaging design competitions, join design discussion groups, etc., seek guidance and feedback from professionals, and continuously improve your design level.

In short, although there are difficulties in learning product packaging design, as long as you adopt the correct strategies and methods, and persist in learning and practice, you can overcome these difficulties and design excellent product packaging.