The conditions for entering Tmall to sell brands are that the R mark has been over 2 years, the registered capital exceeds 1 million, the general taxpayer, the category where the trademark belongs, Tmall is still attracting investment, and Taobao stores have basic sales. 1. The R mark of the registered trademark has been over 2 years. 2. The registered capital exceeds 1w, and the company is a general taxpayer of Tmall. 3. The category where the trademark is located is the category where Tmall is still attracting investment.

1. What are the requirements for entering Tmall to sell brands?

conditions for the flagship store to settle in:

(1) The registered trademark R has been registered for 2 years.

(2) The registered capital exceeds 1w, and the company is a general taxpayer of Tmall.

(3) The category where the trademark is located is the category where Tmall is still attracting investment.

second, what should I prepare before moving in?

1. Baidu Encyclopedia as a brand word.

2. Taobao has stores and basic sales.

3. Xiaohongshu, the evaluation content (not less than 1 articles) of Weibo KOL brand products is done from the perspective of Audit II, and it is also to enhance the exposure outside the brand store before it opens.

third, how to write the annual operation plan of the brand?

1. brand profile: portrait of the crowd, showing the strength of the company (brand endorsement, team, brand resources).

2. annual target disassembly: it is suggested that the target for the first year should be set at 8-1W W. Don't write too much.

3. Analysis of competing products.

4. Shop planning.

5. Marketing rhythm: Follow the marketing rhythm of the platform and the brand's own rhythm (fan festival, brand day, store celebration, IP creation, cross-border cooperation).

6. Activity play: Pay attention to the input of the content side, and write how many Weibo KOL and Xiaohongshu your brand has signed up to do brand operation and settle in PPT. You must write from the perspective of the second investment review.

instead of boasting about your company from your own professional point of view, the public can't understand the product terminology.