Cheetah is a domestic car, and Cheetah is a brand of Changfeng Group. Changfeng is a large state-owned automobile enterprise with many years' history, and its headquarters is located in Changsha City, Hunan Province. Cheetah's predecessor was 1950 Mechanical Repair Department of Logistics Department of Guangdong Military Region in Shahe, Guangzhou. Its development process is as follows:
1957 was renamed Guangzhou Military Region Factory 202;
1965 Due to the need of combat readiness, the 202 factory was moved to lengshuitan, Hunan Province, and changed to the 73 19 factory of China People's Liberation Army, mainly engaged in the maintenance of firearms and artillery;
1967, Hengyang's 743 1 factory also moved to lengshuitan, Hunan Province, and then the two factories merged to increase military vehicle maintenance business;
1984, Li Jian became the new factory director, transformed the factory into Changfeng automobile company and began to produce off-road vehicles;
1996, Changfeng cooperated with Mitsubishi to launch the independent off-road vehicle brand Cheetah in 2000. Changfeng Cheetah introduced Mitsubishi Pajero's technology and improved it, with high quality and performance. Used to be a military off-road vehicle model in China;
In 2009, according to the decision of the provincial party Committee and the provincial government, Changfeng Group cooperated with Guangzhou Automobile Group to form a perfect automobile industry chain cluster in Hunan Province.
2065438+August 2009, Changfeng Cheetah was collectively reduced in salary, and all its models were in a state of production suspension;
On April 30th, 2002/KLOC-0, Cheetah applied for bankruptcy review in Changsha Intermediate People's Court, Hunan Province.
The above is the development course of cheetah. Because all the models under this brand have been discontinued, there are no brand-new cheetah models on the market at present. In fact, many consumers don't understand why such a company suddenly closed down, so if you are interested, let's take a look at the reasons why the cheetah stopped selling.
Why did the cheetah stop selling?
1, backward technology
Since 2 1 century, China's automobile industry has developed rapidly, with major automobile companies constantly bringing forth new products, and their products are getting better and better. However, Cheetah itself has invested little in research and development, so the performance of its models has gradually lagged behind others, and this brand has gradually faded out of people's sight.
2. The product quality is not up to standard.
Although Cheetah once advertised its vehicles with the slogan of "military quality", with the gradual increase of product sales, various quality problems of Cheetah followed, which made consumers lose confidence in this brand. In addition, the cheetah won the last place in the subsequent collision test, which made the sales of cheetahs continue to be sluggish.
In fact, the main reason for the suspension of the sale of Cheetah cars is poor sales. If cars can't be sold, they can't make money, and enterprises that can't make money can't continue to operate. Then it is inevitable that the vehicle will stop selling, so the above two reasons led to the end of the sale of Cheetah cars. It is understood that many companies want to participate in the reorganization of cheetah, and there is still great uncertainty about whether the brand will be launched into the public eye.