The differences between Apple stores and authorized stores: differences in appearance, differences in city selection, differences in store facilities and environment, differences in product prices, and differences in service attitudes.

1. The difference in appearance between Apple authorized stores and Apple stores. You can check at an Apple repair center to find out whether there is an APPLE STORE in your city. According to Apple's requirements, the door sign of an Apple authorized store can only have the dealer's company name + the Little Apple logo + the logo of the authorized dealer, and it must be absolutely The words Apple, retail, exclusive, experience store, experience center, etc. cannot appear on the door. These are authorized stores.

For the convenience of operation, non-authorized stores often write the words Apple exclusive, Apple authorized store, Apple experience store, etc. A regular authorized store should be like this. The door of an Apple store usually simply hangs a large APPLE, APPLE STORE. Introduction without any words.

2. The difference between Apple authorized stores and Apple stores in city selection. As we all know, not all cities have Apple stores. Apple stores can only be found in Beijing, Shanghai, Guangzhou, Shenzhen and provincial capital cities. Other cities generally have Apple authorized stores.

3. The difference between the facilities and environment in Apple authorized stores and Apple stores. Stores: they are authentic Apple Stores and Apple stores. Authorized store: Generally, it is an organization that authorizes after-sales maintenance, and has the same nature as franchising.

The authorization point is that the authorization is from the authorized seller, but the signboard also needs to be made according to Apple's regulations, and the indoor furnishings and display software also have requirements. Direct-operated stores are stores directly managed by Apple and are very standardized in all aspects.

The directly-operated stores are designed by Apple itself, and Apple’s demonstration prototypes are more abundant, making it more convenient for customers to experience. In order to save costs, authorized stores do not have so many demonstration prototypes.

4. The difference in product prices between Apple authorized stores and Apple stores. In terms of the quality of Apple products, Apple authorized stores and Apple direct stores are the same, but the stores have the richest inventory, but In terms of price, specialty stores basically follow the official website pricing, while products from authorized stores, such as Gome Suning, will have discounts of varying magnitudes.

5. The difference in service attitude between Apple authorized stores and Apple stores. The employees of Apple stores are all outstanding talents selected through layers of screening, while the employees of Apple authorized stores are made by the franchisees themselves. Although Apple will also have certain requirements for employees in authorized stores for interview selection, and the stores will evaluate the service attitude of employees, the same is not known for authorized stores.