With the rise of B2C cross-border e-commerce trading platforms, third-party platforms such as Amazon, AliExpress, eBay, and Wish have increased the number of merchants settling in, and the platform has become increasingly powerful. More and more small and medium-sized sellers want to join them. However, facing so many competitors, most sellers are often at a loss or accidentally eliminated. So, how to take this first step? Today, let’s talk about the first key point of cross-border seller store operation – product selection.

Product selection is the foundation of a store. It can be said that the quality of product selection determines the success of store operations to a large extent. The ideas for product selection can be roughly divided into: list, analyze and select innovative brands. Let’s analyze it in detail:

1. List - first, let’s list everything we can do: clothing, hardware, auto parts , logistics, payment, mobile games, web games, ERP, etc.;

2. Analysis - choose what you can do, and then analyze and screen based on your own abilities, such as the clothing market is not good, hardware My own conditions are limited, and I don’t have enough energy to make payments. After some analysis and competition, I can summarize which options are more suitable for me and have good prospects.

3. Selection - At this step, the product selection will gradually become clear. Usually there will be more than one option after analysis. How to choose? The advice I want to give you here is: choose what you like. When you are doing something you like, I believe you must be full of energy and confidence.

4. Innovation - We all know that any product has a life cycle and regional characteristics. Just like clothing that was popular in the past has little sales now, products that are hot-selling in China may be very deserted in markets in Southeast Asia and other regions. These are typical cases. What I want to say is that most of the products themselves are actually similar. The key lies in how the brand innovates. No matter what industry you are in and what products you choose to sell, regular product updates are essential, and innovation is more conducive to better sales and development of products. Personally, I think this is also an important factor that needs to be taken into consideration when selecting products. In addition, there is another very important point: product quality. When making products, you must have quality awareness. Quality is also responsible for society.

Brand – Additionally, it is important to develop your own brand. In terms of stages, the development of current products is going through the same process, that is, first a small amount of popular products are tried to be sold, then they are sold as OEM pseudo-brands, and then they are customized brands. It is not difficult to see that branding is the inevitable result of product marketing. You may wish to look further and establish a good brand awareness. At the moment when platform policies are becoming increasingly strict, it is also a good idea to choose an independent website to create your own brand official website.

Here are some suggestions for you:

1. When selecting products, you must determine your main product line and give priority to the existing resources you currently have. product;

2. Concentrate on running a product well, remember that casting a wide net or engaging in guerrilla warfare will lead to nothing;

3. Have a sense of trial and error. If after repeated test sales, The product still shows no improvement, so don’t be afraid of losing money, deal with it in time, and change the direction;

4. The direction of creating a hit product should be measured according to the gross profit ratio of the product. The product with a higher proportion is a hit product. Direction, we must seize the opportunity in time and do our best to create a hit!

5. In terms of brand creation, you must know that Amazon has strictly required products to have brands and trademarks. If you plan to develop your own brand as a seller, you should have your own trademark. If conditions permit, you can use SHOPYY to create your own brand website and bind your own brand domain name in case of emergency;

The above product selection strategy is not necessarily very accurate. You can use it as a reference for product selection. You are welcome to follow me in private messages to communicate and discuss!

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