Balenciaga is one of the most influential brands in fashion. Cristobal balenciaga was founded in 19 19 and settled in Paris in 1936. From 1930 to 1968, he led many important fashion movements. The representative ready-to-wear series embodies the brand identity, and leather goods, shoes and accessories have also made global achievements. Leather bag is one of the main products of this brand.

Balenciaga has always been famous in the fashion world for its fashionable, elegant and finely tailored high-end clothes. And has become a favorite brand of celebrities and stars in Europe and America. Balenciaga opened a high-end boutique clothing store 1937 in Paris, and also has its own flagship store in new york.

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Balenciaga, a famous fashion brand, announced the launch of a brand-new LOGO design at the end of September 2065438+2008. The new Logo was first published on Balenciaga's official Instagram, with the text "Balenciaga's new LOGO officially launched". Compared with the original old logo, the new logo continues to be spelled in uppercase, but the font is narrower and thicker than before, supplemented by a brand-new gray as the background.

Although the overall change is not big, it only changes the font and increases the background, but this way may increase the recognition of its brand and stand out from many other black and white LOGO in the industry. It is understood that the design of the new logo is inspired by traffic signs.