First, let’s take a look at whether category 35 is goods or services. Of course, it is obvious that category 35 is a service. Services generally refer to “doing things for others”, which means that the premise of Category 35 services is “for others”, including advertising (for others), business management consulting (for others), promotion for others, etc. Then, as a clothing manufacturer, I advertise for the purpose of selling my own products. Am I serving others? No, and generally speaking, the design and placement of this advertisement is usually left to an advertising company. So here, the services provided by this advertising company to clothing manufacturers are the so-called "advertising" services in Category 35. Clothing manufacturers sell clothing from beginning to end and do not sell advertising. ?Guiqi Xiaozhi’s example of supermarkets and “Double Eleven” is not appropriate here. The services provided by supermarkets and e-commerce companies such as Alibaba and JD.com are Category 35 services, even though there was no commodity classification table at that time. Clear service names can cover the content of the services they provide, but in essence these services are more appropriately classified in category 35. This problem can only be solved by continuous modification and optimization of the classification list. For example, last year, the service of "providing an online market for buyers and sellers of goods and services" was added.

? Are the 35 universal trademarks really that magical?

To sum up, whether a company needs to register 35 types of trademarks mainly depends on how your company makes money. If the company makes money by selling products, and all advertising activities are to increase the visibility of its products and expand sales, Then there is no need to register for Category 35; and if part of the company's profit point is to collect other people's advertising fees and product admission fees, then it needs to register for Category 35.