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Do trademarks need copyright protection?
First, a positive answer

From the perspective of intellectual property protection, it is necessary for trademarks to apply for registration protection in copyright registration, especially those related to content. After the successful registration of a trademark, it only means that the trademark owner is protected by relevant laws in terms of trademark use. If the name and content related to a successfully registered trademark involve copyright, it will be easily illegally used by others without copyright registration, which is inconvenient for rights protection. Timely copyright registration of trademark-related content is conducive to improving its own intellectual property protection system, and copyright registration of successfully registered trademarks is conducive to enhancing the value of intellectual property rights.

second, the analysis details

a trademark is a mark used to distinguish the brand or service of the operator from the goods or services of other operators. Trademarks approved and registered by the Trademark Office, including commodity trademarks, service trademarks, collective trademarks and certification trademarks, enjoy the exclusive right to use trademarks and are protected by law. If it is a well-known trademark, it will be legally protected by cross-category trademark exclusive rights. There are many kinds of trademarks, such as well-known trademarks, odor trademarks, word mark, graphic trademarks and digital trademarks.

third, can the copyright sue the other party for similar trademarks?

in general, copyright can sue the other party's similar trademark. Similar trademarks can't be copyrighted. The same trademark means that the elements that make up a trademark are exactly the same, and there are no differences or only subtle differences in the trademark as a whole. The same trademark includes the same word mark, the same graphic trademark and the same combination trademark. An approximate trademark means that two trademarks are identical or similar in sound, form and meaning, or the overall structure of their trademarks is similar after the combination of various elements, which is enough to mislead and confuse consumers.