Current location - Trademark Inquiry Complete Network - Trademark registration - History of Beijing Home Inn
History of Beijing Home Inn

In August 2001, Ctrip established Tangren Hotel Management (Hong Kong) Co., Ltd., planning to develop economic chain hotel projects in the country and formulate a business model based on the characteristics of the Chinese hotel industry.

Since August 2001, the company has used “Tang’s Inn” as its brand name, focusing on developing hotels with 3 stars or less to become chain franchise stores of the Tang’s Inn brand, and taking franchising as the core of its business model.

In December 2001, the company officially designated "Home Inn" as its brand name and applied for trademark registration (former names: "Tangren" and "Penglai").

In 2001, "Homeinn" successfully developed 11 franchise hotels.

In May 2002, the renovation project of Shanghai Century Park, the first Home Inn in East China, started, which also marked that the Home Inn chain has taken "directly-operated stores" as the focus of brand development.

In June 2002, Ctrip and Capital Tourism Group formally established a joint venture company named "Homeinn Hotel Chain", with "Homeinn Express Hotel" as the core brand.

In June 2002, the four original "Jianguo Inn" chain stores affiliated to Beijing Tourism Group were rebranded as "Home Inn Express Hotels", becoming the first batch of hotels directly operated by the Home Inn chain.

In June 2002, the number of Homeinn hotel chain stores reached 20.

In December 2002, Homeinns hotel chain’s nationwide toll-free reservation hotline was officially opened. In January 2003, the first franchise store of "Home Inn" was signed, and it also became the first real franchise case of a domestic hotel brand.

In February 2003, the "Home Inn" hotel chain won the 2002 "China Home Inn" "Top 20 Hotel Industry Groups".

Due to the impact of SARS from April to June 2003, China's tourism industry suffered heavy losses. During the downturn when many hotel occupancy rates fell below 10%, Home Inns created The average occupancy rate has reached over 50%, and the occupancy rate of some chain stores has been as high as 70%.

In February 2004, Mei Yunxin, President of Capital Tourism Group, Yang Jianmin, Chairman of Home Inn, Huang Xiaobo, Director, and Marketing Department of Capital Tourism Group. General Manager Ding Xiaoliang and his party, accompanied by Homeinns Chief Operating Officer Liang Rixin, visited Homeinns' branches in Shanghai and Suzhou and gave positive comments to Homeinns.

In March 2004, Homeinns hotel chain took the lead in Shanghai. Homeinns Hotel Management College was established to provide a good learning platform for all Homeinns, strictly control hotel quality, and maintain brand consistency.

In July 2004, Homeinns became the only budget hotel. Winning the 2004 National Brand Pioneer in China's Hotel Industry

From July 28 to August 5, 2004, Home Inn opened 8 new stores in Beijing and Shanghai. The second anniversary celebration was held in Shanghai and Shanghai.

In January 2005, the hotel management platform was officially launched. In January 2005, the hotel management platform was officially launched.

In July 2005, online reservations were launched. Payment system

In September 2005, the 51st store - Beijing Xueqing Road store opened

In October 2005, the Home Inn procurement platform was officially put into use

2005 In November, Homeinns reached a strategic cooperation agreement with the well-known car rental brand Avis Car Rental

In November 2005, the 61st store, Beijing Dongzhimen, opened

In January 2006, Homeinns The annual management meeting was successfully held, and Ru family members from 18 provinces and municipalities gathered together to discuss plans.

In March 2006, the 71st store, Jiangyin Renmin East Road store, opened.

The China Hotel "Golden Pillow" Award in April 2006 was initiated and sponsored by China's top financial media "21st Century Business Herald" in 2004. It is the most eye-catching hotel industry selection event in China and even Asia. So far, The event has been successfully held for the second time. After more than three months of selection, 40 well-known judges in the industry, tens of thousands of hotel residents, and more than 300,000 netizens and text message ratings were selected. Homeinns won the "China Award" in the third selection. "Best Budget Hotel Chain Brand", and CEO Mr. Sun Jian won the "Best Manager of the Year Award".

In May 2006, Home Inn sponsored Dragon TV and fully participated in the "Come on! Good man!" event

In May 2006, Home Inn won the "2006 China Economy Hotel Brand Pioneer" sponsored by the China Tourism and Hotel Industry Association ".

In May 2006, the 131st store - Shanghai Zhenping Road store was successfully signed

On October 20, 2007, Home Inns acquired a domestic economic chain store for RMB 340 million. The two parties signed a relevant acquisition contract on October 21 for 100% equity of "Seven Douxing", the eighth-ranked hotel. After the acquisition is completed, Home Inns will own more than 330 hotels. This is also the first large-scale acquisition among domestic economic hotel chains.

In February 2008, Homeinns signed a contract with the 500th hotel chain.

In March 2008, Homein's trademark was rated as a well-known trademark in China

In April 2008, Homein's won the title of "China's Best Economic Chain" in the fifth "Golden Pillow" Award. Hotel Brand", and CEO Mr. Sun Jian was awarded the "Outstanding Hotel Figure in China"

In December 2008, the first Yitel Hotel (Shanghai Caobao Road Branch) opened, and Home Inns Hotel Group was established;

< p>Home Inns Hotel Group won the title of "Top Employer in East China" in the selection of "2009 Top Employers in China" by the Dutch CRF Group in East China. This is the second time we have won this honor after winning the title of Best Employer in 2007.

Mr. Sun Jian, CEO of Home Inns Hotel Group, was shortlisted for the "China's Economic Hundreds in the 30 Years of Reform and Opening Up" and won the title of "Top Ten Leaders in the Social Service Industry in the 30 Years of China's Reform and Opening Up";

Beijing There are 47 Home Inns in one city.