Every trademark has its own value. How much does an ordinary trademark cost? An unused trademark is naturally worthless. And a trademark that already has a good reputation must have a high value, because this is the power of the brand. Therefore, the value of each trademark varies, and it is even more difficult to unify the value. How much a common trademark costs, probably ranging from 5 to 1, and the value of a trademark is uncertain and constantly changing. The same trademark has different values. For example, using birds? Trademark food once had a good market in a city. When the picture of making Lantern Festival in the bathroom was exposed by the media, who dared to buy birds? What about brand food? Let's take another example to explain in detail that it is the earliest in China. Haier? Registered as a trademark is a factory in Shucheng county (the trademark is still valid), which makes? Haier? It is Haier Group that has become a well-known trademark. Different trademarks have their own reputations and values in different consumer groups. For example, Kweichow Moutai is known as the national wine, which is used to entertain state guests and reward distinguished guests, while ordinary people drink it. Red star? Erguotou is a popular brand. The same trademark has different values in different states. For example, Lenovo Group? Lenovo? From the establishment and development of trademarks to the first place in the domestic computer industry, Lenovo? The value of trademarks is constantly changing, and the value varies in different stages. The same enterprise has many different trademarks, and their respective values are different. Trademarks that have no basic reputation in the market have no value. Specific to the value of a trademark, whether it is 1, yuan, 1 billion yuan or 1.5 billion yuan, it is all evaluated by people. How much is a common trademark? Only the trademark owner knows best. Let's take a look at the 1.5-3W price range in which the trademark price of the clothing series of ordinary trademarks enters Tmall, as shown in the following figure: Click to enter the trademark fee.