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The corporate culture of Beijing Zhonglian Cultural Communication Co., Ltd.

The trademark meaning of Zoomlion Culture

The red dot on the top of Zoomlion’s LOGO represents the sun and passion, and the blue infinity symbol at the bottom symbolizes the vastness of the world. Ocean and deep heart. This logo embodies Zoomlion’s spirit of absorption and unity, and also expresses Zoomlion’s philosophy: cultivating brands, spreading culture, and thinking without limits. The basis of seeking to resonate with the public in a distinctive form is the consistent communication spirit of Zhonglian; high-level, high-grade, and advancing with the times are Zhonglian's everlasting competitive strategy; objective, fair and impartial, This is the unswerving value orientation of Zoomlion; putting people first, embracing all sources, and advocating team spirit are the management styles that Zoomlion has always pursued.