The importance of a company name is mainly the importance of its "norms" rather than the importance of its "meaning", because these norms are objectively formulated by the "Company Law" and the Industrial and Commercial Bureau. Let you pass.

Let’s take a look at what are the objective standards for company names?

1. Composition of company name

Company name = administrative division + font size + industry + organizational form (You can also bracket "administrative division" and insert it in the middle).

For example:

Shenzhen + Tencent + Computer Systems + Co., Ltd., this form is registered in the administrative division (Shenzhen);

Tencent +Technology+(Beijing)+Co., Ltd., this form is not registered in the registered administrative division (Beijing).

2. Administrative division requirements

The administrative division in the enterprise name must be at least county level or above, but the city's jurisdiction cannot be used alone.

For example:

Chaoyang District Tencent Technology Co., Ltd. is substandard.

The following enterprise names do not need to have administrative divisions:

Registered with the State Administration for Industry and Commerce;

The registered capital exceeds 50 million yuan and has been verified by the State Administration for Industry and Commerce. famous.

3. Font size requirements

The font size in the company name must not contain Chinese pinyin or numbers, and the font size must consist of more than 2 characters (no upper limit is specified).

The font size can be the name of the investor (natural person).

For example:

Beijing + Zhang San + law firm + (general partnership).

4. Industry requirements

The industry in the company name can be found in the "National Economic Industry Category Terms" (such as technology, trade); the content expressed in industry terms must be consistent with the business operations Range correspondence.

The following enterprise names may not contain industries:

Industries include more than 5 major categories of national economic industries;

Enterprises with registered capital exceeding RMB 100 million ;

It is the parent company of the enterprise group.

For example:

Since the registered capital of Alibaba (China) Co., Ltd. is more than 100 million yuan, the industry is not included;

5. Organizational form requirements< /p>

The so-called organizational form is "limited company, joint-stock company, partnership", etc. What type of enterprise requires the corresponding organizational form to be written in the enterprise name.

A limited liability company must indicate a limited liability company or a limited company in its name;

A joint stock company must indicate a joint stock company or a joint stock company in its name.

The name of a general partnership should be marked with the word "general partnership";

The name of a limited partnership should be marked with the word "limited partnership";

The name of a special general partnership should be marked with the word "limited partnership" The words "special general partnership" should be marked.

6. Restrictive language requirements

Domestic private enterprises are not allowed to use words such as China, China, nationwide, national, international, etc., unless the words are industry qualifiers and must be approved by the State Administration for Industry and Commerce. The above words can be used in the company name only if the company's name has been verified.

Wholly foreign-owned enterprises and foreign-controlled enterprises can also use Chinese characters in the middle of their names after their names have been verified by the State Administration for Industry and Commerce.

The above 6 points are the overall regulatory requirements for enterprise names by laws and regulations. Next, let’s take a look at the “name verification by the State Administration for Industry and Commerce” mentioned many times above, referred to as “name verification by the State Administration for Industry and Commerce”.

Which enterprises need to be verified by the National Bureau?

The following enterprises need to be registered with the General Administration, so naturally they need to be verified by the National Bureau:

Approval from the authorized department of the State Council A joint-stock company established;

A company authorized by the State Council for investment;

A company established by an institution or department authorized by the State Council for investment alone or with joint investment.

Except for the above-mentioned "special enterprises", other enterprises can generally only register with the industrial and commercial bureaus of provinces and municipalities. However, if the enterprise name meets the following conditions, it must first be successfully verified by the State Administration for Industry and Commerce. Return to local registration.

In fact, we have already mentioned in the above discussion of enterprise name specifications, that is:

Enterprises whose enterprise names do not contain administrative divisions;

Beijings such as China, China, Nationwide, Country, Domestic-funded enterprises with the words "international" and other words;

Wholly foreign-owned or holding enterprises with the words "China", "China", "National", etc.

The benefits of name verification by the National Bureau

After reading the above, do you have such a question:

These companies still have to go through the process of going to the State Administration for name verification. Go back to the local industrial and commercial bureau to register, and what you will get is a company name with a Chinese prefix (国 prefix) or to exclude administrative divisions. Is it worth the trouble?

This depends on how to put it. For those companies that have a large scale and a wide range of business as soon as they are registered, after such a small effort, they can go nationwide. It is much more convenient to set up branches in various places.

Conditions for name verification by the National Bureau

We have also mentioned the conditions for name verification by the National Bureau in the above-mentioned discussion of enterprise name specifications, that is:

If it is purely domestically owned , the name does not include administrative divisions, and a registered capital of more than 50 million yuan is required;

If it is purely domestically funded, and the name does not include administrative divisions or industries, a registered capital of more than 100 million yuan is required, and the business scope needs to span More than five major industries of the national economy;

If it is foreign-owned or foreign-owned, the requirements for registered capital are the same as the first two. If the name contains the word (China), the font size must be the transliteration of its English name.

Notes on name verification by the National Bureau

There are no enterprises with the same name nationwide;

There are no brands, patents, or trademarks with the same name nationwide; ;

The font size will not cause public misunderstanding;

After the name is verified, it must be registered with the local industrial and commercial bureau.

In addition, it needs to be pointed out that since various local industrial and commercial bureaus have some local policy restrictions, it may happen that the application is approved by the State Administration for Industry and Commerce, but the local industrial and commercial bureau does not accept it, or other problems are discovered during the acceptance process. situation, so the national bureau’s name verification is only the first step in company registration.