In February, 1999, the company and factory were established, and "Good Neighbor" own brand was founded, which started with the production of soft candy products.
in p>21, a new factory was built, and the future development goals and market positioning of the enterprise were initially established.
in p>22, the first phase of the new factory was officially put into production, and the products were expanded to series of hard candy, toffee and so on, and independent sales departments and posts were set up.
In p>23, it entered the chocolate field, and the first generation of new product "Nut Chocolate Bean" was successfully put into production, which was popular all over the country.
from 24 to 26, the second phase expansion of the new factory was completed, and the first imported chocolate production line was introduced from Switzerland; Reengineering production process, improving production efficiency and improving product quality; Hire professionals to join the management team and actively carry out technical exchanges with foreign countries; Establish marketing department, strengthen brand marketing concept and implement brand image.
in p>27, the operation was fully e-oriented, standardized processes were established, audit units were established, execution was implemented, core competence was strengthened, and enterprise connotation was consolidated. Clear the positioning of good neighbors, and make "China festive candy leading brand" as the future development strategy of the company.
since p>28, we have vigorously implemented industrial upgrading, and introduced three chocolate production lines from Germany and Switzerland to improve production efficiency and improve product quality. Li Bingbing, a famous movie star, was signed as a good neighbor brand spokesperson, and cooperated with Beijing Jingrui Vertical and Horizontal Management Consulting Co., Ltd. and Ye Maozhong institutions to refine and upgrade the marketing strategy and brand communication strategy; The first National Conference of Good Neighbors was held in Jinjiang Headquarters, attended by Li Bingbing, the brand spokesperson, and presented the honorary gold medal of Good Neighbors to the top ten gold medal dealers.
In p>29, fully servo lollipop production packaging equipment and sandwich hard candy production line were introduced from Europe, which greatly improved the competitiveness in hard candy category and gained technical and product advantages. Purchase 13,2 square meters of land and plan the neighbor star factory for the production of wedding cakes. Won the title of China well-known trademark and Fujian famous brand product. Establish enterprise technology research and development center.
in p>21, the first phase of Star Factory was completed, and it officially entered the stage of "Star Factory". It purchased the production equipment of Austrian Wafer Egg Roll and entered the wedding cake market. We started to develop high-end festive desserts, and the wedding candy gift box was grandly unveiled. China's first original imported special-shaped wafer chocolate production equipment was officially put into production. Cooperate with China animation brand "Pleasant Goat and Big Big Wolf" to enrich the product line and enter the children's market.
in p>211, we purchased 18, square meters of land, and planned our neighbor "DreamWorks" for the subsequent China Wedding Candy Cultural Center and the production of cakes and drinks. Start ERP project. Won the provincial leading enterprise in agricultural industrialization. Cooperate with Taiwan Province Orange Fruit Design to reorganize and upgrade the orientation of inheriting China candy culture. Good neighbor "Blue Sky Project" is launched.
In p>212, DreamWorks, a good neighbor, was officially opened and moved towards the stage of "Dream Factory". Good neighbor mascots "Dragon" and "Phoenix" were officially unveiled. The brand cultural center plan is launched.
in p>214, Gianna Jun joined hands with good neighbors to endorse the milk-bedded chocolate, and held a wedding shop tour to try it with the theme of "Gianna Jun enjoys delicious milk-bedded chocolate with you".