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What are collective marks and certification marks?

Collective trademarks and certification marks are both types of trademarks. They are commercial signs that can distinguish the source of goods or services. They can be composed of words, graphics, letters, numbers, three-dimensional logos, color combinations and sounds, or the above combination of elements.

According to the relevant provisions of the Trademark Law, a collective trademark refers to a mark registered in the name of a group, association or other organization for use by members of the organization in commercial activities to indicate the user’s membership in the organization. . Collective trademarks demonstrate unique characteristics, and the subject applying for registration should be a collective organization. Single enterprises, individual traders or group companies cannot be applicants for collective trademarks.

According to the relevant provisions of the Trademark Law, a certification trademark is controlled by an organization with the ability to supervise certain goods or services, and is used by units or individuals other than the organization for its goods or services. Marks that prove the origin, raw materials, manufacturing methods, quality or other specific qualities of the goods or services. The applicant for registration of a certification mark shall be an organization established in accordance with the law and capable of supervising the specific quality of the goods or services applied for.