Ironically, it was only a few months before he was awarded the National Medal of Technology by President Reagan himself.
A few days after his resignation, Jobs started the "NeXT" computer company and continued his career.
However, after Steve Jobs resigned, the inside of this famous "Apple" which was bitten by people almost rotted. Neither Steve nor former Pepsi CEO Sculley could stop the "Apple" from going into decline. They all insist on the closeness of "Apple" and the bundling of software and hardware, which makes its computers unable to take the road of popularization, thus driving away possible partners. However, the huge demand in the market cannot be met by only one company's production, and the standards of an industry cannot be established by only one company. If Apple split the software and hardware in those years, then we are running the Mac system on the computer now.
what is even more frightening is that "Apple" ignores its partners. In fact, Bill Gates just wanted to be the younger brother of Apple and concentrate on developing Office. However, due to the indifference of Apple, he did not give its compatibility technical support before the new system was developed and listed. Microsoft could not bear it and could only try to develop its own system.
On December 17th, 1996, almost all the major computer newspapers and periodicals in the world published the news that "Apple bought Next and Jobs returned to Apple".
At that time, Jobs had been away from Apple for 11 years. At that time, he was famous for his company (now Pixar) successfully producing the first computer animated film Toy Story, and his personal worth had soared by more than $1 billion. In contrast, Apple is on the verge of despair.
Steve Jobs returned from the crisis of "Apple", and the whole company was very happy. Even former CEO Ameglio said in his welcome speech to Jobs: "We welcome our greatest genius back with the most solemn ceremony, and we believe that he will convince the world that Apple Computer is an eternal innovator in the information industry." Jobs returned to his hometown, with the dream of "great cause" in his heart. He said to the followers of Apple Computer: "I have always been passionate about Apple, and I feel great honor to design a blueprint for the future of Apple again." This "Apple" former hero has finally returned in the expectation of everyone!
At the time of crisis, Jobs boldly exerted the authority of the CEO and made drastic reforms. He first reshuffled the board of directors, and then made a jaw-dropping event-abandoning old grievances, shaking hands with Apple's arch-enemy, Microsoft, and concluding the world-famous "Alliance of the Century" and reaching a strategic comprehensive cross-licensing agreement. Jobs therefore once again became the cover of Time magazine.
Forever Innovator in the information industry
As Ameglio, the former CEO, said in his welcome speech, Jobs is indeed a forever innovator in the information industry.
After his comeback, he saved Apple from the crisis of shutting down, returned to by going up one flight of stairs, and launched iPod, iTune and even iPhone, which continued to lead the coquettish digital entertainment era.
At the end of p>1996, Jobs, who returned to "Apple", immediately took drastic measures to rectify Apple, which seemed to have been prepared for a long time. Under his leadership, the company developed an iMac computer with a plastic shell and a very personalized style in an incredible 1 months. In order to design a unique shape, Jobs even asked the packaging experts of the candy company for advice.
in p>1998, iMac was presented to the world with the hope of Apple, the sweat of its employees, and the dream of Steve Jobs to revitalize Apple. It is a brand-new computer, representing a future concept. Translucent exterior, sweeping away the drab monotony of the computer, like the product of the space age; The glowing mouse is pleasing to the eye; Plus the price tag of $1,299 ... It's really Apple's design, unconventional and extraordinary. For publicity, Jobs turned Descartes' famous saying "I think, therefore I am" into iMac's advertising copy ThinkThereforiMac! This has become a classic case of advertising. The iMac computer shocked the whole computer world as soon as it appeared, and was greatly favored in the market. The long-lost Apple computer finally regained its brilliance.
Under the reform of Jobs, "Apple" finally made a profit. When Jobs first took office, Apple lost as much as $1 billion, but miraculously made a profit of $39 million a year later. In January 1999, when Jobs announced a profit of $152 million in the fourth fiscal quarter, which exceeded Wall Street's forecast by 38%, Apple's share price immediately climbed and finally closed at $4.65 per share, causing public outcry. Apple's share in the PC market has increased from 5% to 1%.
In p>2, Apple suffered another quarterly loss and its share price fell. At this critical juncture, Jobs once again saved "Apple" with his genius creativity and business vision: he decided to diversify from a single computer hardware manufacturer to the digital music field, and launched the personal digital audio and video player iPod in 21. As it turns out, Jobs' iPod has become a magic weapon for Apple to turn over in an all-round way. In 24, the global sales of i-Pod exceeded $4.5 billion. By the second half of 25, Apple had sold 22 million iPod digital music players, and the number of music sold through its iTunes music store was as high as 5 million. Among all legal music download services in the United States, Apple's iTunes music download service accounted for 82%.
The American Business Weekly wrote that since 21, with the iPod, "Apple" has created 148% revenue growth.
Who is the "Apple"?
On February 24th, 1955, Steve Jobs was born in San Francisco, USA. His mother was a college student, so she gave Jobs to a blue-collar couple.
At that time, Jobs lived near the famous Silicon Valley, and his neighbors were all employees of Hewlett-Packard Company, a veteran of Silicon Valley. Under the influence of these people, Jobs was obsessed with electronics since he was a child. An HP engineer saw him so obsessed that he recommended him to join HP's "Discoverer Club". This is a party specially held for young engineers, which is held in the company's restaurant every Tuesday night. It was at a party that Jobs first saw the computer, and he began to have a hazy understanding of the computer.
When he was in junior high school, Jobs met Woz, who was five years older than him, at a class reunion. Woz is the president of the school electronic club, and he is also very interested in electronics. They hit it off at once.
On April Fool's Day in p>1976, Jobs, Woz and Ron Wayne, a friend of Jobs, did something that influenced future generations: they signed a contract and decided to set up a computer company. The name of the company was decided by Jobs, who preferred Apple-Apple. Later, it was the famous trademark-an apple that was bitten by someone.
Since then, Jobs has been a pivotal figure in Apple, and whether he stays or not also maintains the fate of Apple's computer.
Steve Jobs's life was ups and downs. He was once kicked out of Apple, and then returned to the Jianghu. He saved Apple from the shutdown crisis several times and returned it to by going up one flight of stairs, leading Apple to be at the forefront of the times.
However, at the beginning of last month, Jobs appeared at the Apple Computer Global Development Conference, and he obviously lost a lot of weight, like he was recovering from his illness. At one time, his health attracted discussion and attention from the industry, which also caused Apple's share price to fall.
Wall Street is also worried about whether Jobs has a relapse. After all, he suffered from pancreatic cancer in 24.
what will happen to "apple" without jobs?
a thousand troops are easy to get, but a general is hard to find. MachaelDell, the president of Dell, once retired as chairman, and let his capable subordinate KevinRollins take charge of the operation affairs. However, contrary to expectations, Dell's computer market share gradually declined, and it almost lost its leading position.
Taiwan Province's Acer computer can be regarded as a successful transition, but its founder, Shi Zhenrong, came back after fading out that year, put on his shirt again, and then handed in his baton.
The fact of "Apple" further proves that "Apple" cannot live without Jobs at this time.
Apple's sales revenue in the third fiscal quarter reached $7.46 billion, a year-on-year increase of 38%; Profits reached $1.7 billion, up 31% year-on-year, higher than Wall Street's expectations.
Some analysts believe that once Steve Jobs leaves Apple, his share price will drop by 25%.
I hope, as Steve Jobs reassured other company executives a few weeks ago, "I am in good health. I cured pancreatic cancer four years ago, and now I am cancer-free".
I also hope that Jobs's haggard will be as explained by an Apple spokesman: "This is a common problem in using antibiotics."