The government attaches great importance to intellectual property strategic planning, and companies are paying more and more attention to it. However, some companies still do not know much about intellectual property rights. The author once communicated with a well-known catering company on intellectual property planning issues in the catering industry. , they think that the catering industry is just cooking and has nothing to do with intellectual property rights. In fact, this is not the case. The catering industry has at least the following aspects of intellectual property rights that can be explored: Trademark companies now attach great importance to trademark registration. In the fast food industry, they are the most The ones we are familiar with are McDonald's and KFC, which are very famous restaurant chains in the world. They are also very famous trademarks in the world, both worth tens of billions of dollars. The fast food provided by McDonald's and KFC is very simple, which is regarded as bread and chicken wings. It is far less rich than the dishes provided by Chinese restaurants. However, McDonald's and KFC have tens of thousands of chain stores around the world. The important reason is that these two companies attach great importance to trademarks. Without trademarks, these two companies would not be able to open chain stores all over the world. This is the important significance of trademarks in the catering industry. my country's catering industry also has famous companies such as Malan Ramen, Little Sheep, and South Beauty. These are examples of successful chain stores in China's catering industry. Without exception, their trademarks are all well-known trademarks. The author came into contact with several very famous catering companies in Beijing and watched helplessly as catering companies with similar business names to his own opened around him, and even developed more momentum than his own, but he seemed at a loss and helpless. If you register a trademark, this problem will not occur, and even if it does occur, it will be easier to solve. Beijing's Nine-Headed Bird successfully sued Nine-Headed Phoenix, forcing the company to change its name.

Patent The catering industry seems to be about stir-frying. From ancient times to the present, frying, stir-frying, deep-frying, steaming and other methods have always been used. How can there be a patent? However, the author has observed many innovations in the catering industry. Take hot pot as an example. The author came to Beijing more than ten years ago. At that time, the hot pot was made of charcoal and it was very inconvenient to eat. Moreover, southerners like to eat spicy food, but northerners like to use clear soup to cook it. Later, there was Yuanyang Hotpot, a hotpot divided into two halves, satisfying two different tastes at the same time. Later, it evolved into a four-grid one, doubling the flavor selection. In order to facilitate the change of taste, a rotating hot pot appeared. Everyone can directly turn the hot pot to change the taste at any time. From single pot to mandarin duck, to four grids and then to rotation, each process is an innovation, and each innovation can be applied for a patent. People who like to eat barbecue must feel that it is becoming more and more convenient and hygienic. The problem of barbecue fumes has changed from bulky range hoods to small and rotatable exhaust pipes. Now the smoke exhaust equipment has completely disappeared from the table. Yes, every change is nothing short of innovation, and patents can be unearthed. The crock pot soup in Jiangxi is very unique. A large vat is placed at the entrance of the hotel. The soup is simmering inside but there is no open flame. A little charcoal fire can simmer dozens of small pots of delicious crock pot soup at the same time. This kind of earthenware pot for simmering soup can be seen in many places across the country, and this kind of earthenware pot has applied for a patent. There is a Yunnan restaurant in Beijing. Their steam pot chicken tastes quite good because it is made using a novel steam pot, which also has a patent. In fact, innovation in the catering industry is everywhere, and there are many patents that can be explored.

Business Secret In the past few years, there was an unusually popular Shaobing Shaobing. It quickly became popular in the north and south, and almost every Shaobing shop had people queuing up. But in just a few months, the fastest-growing chain store in the world quickly fell into decline because the recipe for shabby pancakes can be easily obtained on the Internet. The recipe for crumbled sesame cakes is a trade secret. If this recipe is well protected, queuing up to buy crumbled sesame cakes may still be a scene on the streets. Many dishes taste good because of the recipes. These recipes are the magic weapon for restaurants to win, but these recipes are not well protected. Under the impact of foreign fast food, my country's catering industry is now gradually standardizing. Many fast food companies can basically maintain the same taste of the same dish because they have a unified formula. Some companies have begun to pay attention to protecting the trade secrets of their recipes. There is a catering company in Beijing called Huang Jihuang. Diners are willing to pay great patience for its main dishes and queue up at the door to wait for a seat. The waiter made this dish step by step in front of the customers, but it is impossible for ordinary people to learn this method. The taste of this dish depends on a sauce, and the recipe of this sauce is well kept as a trade secret of the company. To this day, Huang Ji Huang still relies on this dish to attract diners from all over the world.

Franchising: When the number of stores in the catering industry reaches a certain level, it will be favored by venture investors. Therefore, many catering companies have set the ambitious goal of developing the company into a chain operation enterprise. Shangdao Coffee is one of the best, but the author has asked some Shangdao franchisees and most of them expressed their intention to be independent. Chain development It is not very difficult to connect these stores together, but it is not so easy to lock these franchisees. How to lock? In addition to mature management models, franchisees pay more attention to brand benefits. If it is not a strong brand, it will be very difficult to develop a franchise. The brand is a trademark in law. If the catering company also has some patents and trade secrets, then franchisees want to It becomes very difficult to establish an independent business, so intellectual property rights are of great significance for the development of franchises in the catering industry.

Intellectual property rights are properties that can directly bring economic benefits. People envy large chain stores to gain the favor of capital, and use the financial leverage of capital to quickly develop more chain stores and bring huge financial resources. In fact, intellectual property leverage can leverage a larger market. What is invested is not large amounts of money, but neglected intellectual property. As long as you dig carefully, trademarks, patents, and trade secrets are all around you, and the cost of acquiring these intellectual property rights is almost negligible. Not only in the catering industry, but also in many industries that are considered very traditional and very mature, and are considered to have no room for innovation, intellectual property rights are also everywhere.