Pinduoduo’s registration to apply for “Duoduo Pincai” may mean that Pinduoduo may make new moves in the field of community group buying in the near future.

Tianyancha shows that recently, Shanghai Xunmeng Information Technology Co., Ltd., an affiliate of Pinduoduo, has added trademark information such as "Duoduo Pincai", "Duoduo Chicken", and "Duoduo Orchard".

The international categories involved in the trademark include social law, office supplies, transportation and storage, education and entertainment, etc. The current trademark status is "Registration Application". According to reports, the community group buying market was launched last year, and a large number of giants have entered this year.

Extended information

Giants entering community group buying:

Since this year, many giants have entered community group buying. In June, the community group buying brand "Orange Heart Selection" created by Didi was launched and has successively entered Chengdu, Mianyang, Neijiang, Chongqing and other places in Sichuan. In July, Meituan announced that it would establish a preferred business unit, headed by Chen Liang, Meituan’s senior vice president and S-team member.

In September, Alibaba announced the establishment of Hema Selection Division to enter the community group buying track, and it will be directly responsible for Hema President Hou Yi. In November, Liu Qiangdong personally led the JD community group buying team and integrated its community group buying businesses Youjiapu, Cricket Gou and JD District Gou.

Of course, in addition to Internet giants, many traditional companies are also developing community group buying businesses. In the next period of time, community group buying will enter a state of "turbulent water". After the water clears up, the final winner will be the one who survives. This period is definitely the happiest time for the wool party.