Current location - Trademark Inquiry Complete Network - Trademark registration - How to open an Apple product direct sales store, what procedures are required, and what are the requirements?
How to open an Apple product direct sales store, what procedures are required, and what are the requirements?

Hello, many of our customers have encountered your problem. Let me answer it for you based on my experience, I hope it can help you.

First: Start-up capital generally ranges from 100,000 to 500,000 yuan, which is mainly proportional to the store rent. Judging from the customers on hand, a store with a monthly capital of 3,000 yuan/month will probably have a start-up capital of 100,000 yuan. , how to calculate 100,000? Normally, the store rent is three to three, so it is close to 20,000, decoration is 20,000 per piece, and then fixed equipment, computer, television, audio equipment, etc. are added to 10,000, and the first delivery is 50,000. This is probably around 100,000. If it is a 5,000/month store, the investment will be about 150,000. And so on.

Second: The location of the store is of course the one with large flow of people, and the prime location is the best. But there is one thing. Unlike other digital products, Apple stores do not need to go to digital shopping malls to join in the fun. For example, you can open it next to the largest local supermarket, open a clothing market, etc. As long as the location is good, the flow of people is large, and the surrounding environment is relatively elegant, it will be fine.

Third: Staff arrangement. Normally, the minimum staffing is two people, one boy for technical service, and one girl for sales and cashier. You can increase the sales staff appropriately according to the size of your store. , if you are in a county-level city, usually two people are enough.

Fourth: Training technical personnel. This depends on the level of technical personnel you recruit. Our company has many mainland customers who send their employees to our place for training. Generally, those with good qualifications have basic skills. It only takes three days, and three weeks if you have no contact with Apple products at all.

Fifth: Purchase channels. There are two types of sources of goods: mainland goods and Hong Kong goods. The best supply in the country is of course in Shenzhen. It would be better if you know someone who is a channel dealer in Shenzhen. No. It might be more troublesome. You find the buyer and reserve some inventory. If the customer wants a machine that is not in stock, you can ask the customer to pay a deposit and then place the order in Shenzhen immediately. Now the logistics can almost reach the country within 2 days, so it is very convenient.

Sixth: As for after-sales service, our company has a warranty. If it is repaired manually, we will charge a fee. Other channel providers should be similar.

Seventh: The profit should be at least 10 for the machine, and 300-500 for the accessories are normal. It mainly depends on your own positioning. Generally speaking, if you invest in a store worth 100,000 yuan, if it does well, the monthly net profit return will be around 30,000 yuan, and if it does poorly, it will be about 10,000 yuan. It mainly depends on your personal connections and how you feel about the business.

As for the authorization issue that many people ask, in fact, this problem does not exist at all in second- and third-tier cities in the mainland. There are so many Apple stores in places like Shanghai, Beijing, Shenzhen, etc., 95 are all unauthorized and open the same way. Apple will not check them at all. What Apple does check are counterfeiting Apple and using the APPLE trademark without permission. products. So you can rest assured on this one.

Our company has been doing Apple business for more than 3 years, mainly for mainland channels. If you are interested, you can send an email to bingodigit@126.com and leave your address and contact information. We will have business here. Contact you.