Sponsors of the Winter Olympics refer to companies or organizations that provide financial and resource support for the Winter Olympics. These sponsors usually provide funds, equipment, services, technology, manpower and other support to ensure the smooth holding of the sports meeting. As an important part of the Winter Olympics, the support of sponsors not only helps the event operators to ensure the hosting of various events, but also provides a better experience for the audience.

The sponsors of the Winter Olympics include Coca-Cola, Nike, Samsung, Adidas, HSBC and other world-leading enterprises and organizations. By sponsoring the Winter Olympics, these enterprises have expanded the public's awareness and influence on their own brands, and at the same time left a mark on the global influence of the Olympic Games.

The sponsors of the Winter Olympics not only want to gain brand exposure, but also want to contribute to the event itself and promote the development of the Olympic movement. The support of sponsors is of great significance for improving the quality of the Winter Olympics, strengthening the international influence of the Winter Olympics and promoting the global spread of the Olympic Movement. In addition, some sponsors will provide technical support and innovation for the competition, create a better environment for athletes to participate in the competition, and thus promote the continuous development and progress of the Olympic movement.