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What is Wanglaoji’s market positioning?

Wong Lo Kat’s market positioning is herbal tea drinks.

Founded in the Daoguang period of the Qing Dynasty (1828), the founder Wang Zebang is recognized as the ancestor of herbal tea. It is formulated with herbal plant materials and is known as the "King of Herbal Tea". The product form has undergone carrier changes such as water bowl herbal tea - herbal tea bags - herbal tea powder - herbal tea drinks.

In addition to red can Wong Lao Kat and green box Wong Lao Kat, in October 2012, 500 ml and 1.5 liter bottles of Wong Lo Kat herbal tea were successfully launched. On December 27, 2012, the Wong Lo Kat herbal tea family added the "Three Auspicious Treasures": solid herbal tea, low-sugar herbal tea and sugar-free herbal tea, creating a new form of herbal tea products.

History of Wong Lao Kat:

Wang Zebang passed away in 1883, and the third generation of the Wang family split up. Among them, Wang Hengyu moved to Hong Kong to settle down and reproduce, while Wang Henghui and Wang Ruiheng stayed in Guangdong. Wong Lao Ji Yuan Hengji is run by brothers.

In 1911, Guangzhou Wanglao Jiyuan Hengji was registered with the government of the Republic of China under the gourd sign. In 1935, Guangzhou Wang Lao Ji Yuan Heng Ji Wang Yuanzhen, the fourth-generation great-grandson of Wang Zebang, registered a trademark in Guangdong Province with the Wang Lao Ji olive gourd pattern.

In 1936, Wang Yuanzhen registered the trademark "Wanglaoji Gongsun and Son Picture". From then on, in 1956, the registrant of the public-private partnership Wonglaoji trademark registration certificate and special medicine business license was Wang Yuanzhen.