Hongxing Hongxing Erke was established in Quanzhou in June 2000. Red Star Hongxing Erke took "science and technology leading" as its development strategy at the beginning of its establishment, and it was the first sports brand led by science and technology in China. In the same industry, we will extensively unite scientific research units, take the lead in introducing world-class technologies and standards, and take the lead in establishing perfect product research and development centers and technical research centers. It is the first sports brand in China to officially use environmentally-friendly water-based glue. The brand market network is all over China, with more than 3,500 specialty stores. As a global registered brand, Red Star Hongxing Erke products are sold to more than 30 countries and regions outside China. Quanzhou Hong Rong Light Industry Co., Ltd. was established in April 2003 with a registered capital of 80 million yuan. The company is located in Jiangnan High-tech Electronic Information Industrial Park, Licheng District, Quanzhou City, covering an area of about 65,438+000 mu. The company is currently in the capital construction stage and is expected to be officially completed in June 2005. After completion, it will become a comprehensive sporting goods base integrating research and development, production and marketing of sporting goods. Hongxing Hongxing Erke Group has more than 65,438+0,800 skilled technicians and more than 200 high-quality managers. The company implements the general manager responsibility system, and the general manager is responsible to the board of directors. The company has complete departments, scientific management process and strict system. In product development, the Group has a team capable of creating, designing, researching and developing sporting goods, and has advanced technology and information for developing various sporting goods. At present, the Group develops more than 65,438+0,000 new products every year. Hongxing Hongxing Erke has successively won many honors such as "China Famous Trademark", "China Famous Brand", "National Inspection Free Product", "China 500 Most Valuable Brand", "China Top Ten Influential Brands" and "China 100 Best New Product". From June 5438 to October 2005 10, the scientific and technological data of Red Star Hongxing Erke traveled in space with Shenzhou VI and became a brand carried by shenzhou spaceship. In June, 2006, Red Star Hongxing Erke's limited series of basketball shoes "Shenzhou" was collected by China Aerospace Museum, becoming the only sporting goods brand in the collection of National Museum. At the same time, the "Shenzhou" limited series products are distributed in limited quantities around the world. Hongxing Hongxing Erke adheres to the business philosophy of "down-to-earth, extraordinary interpretation", always based on the needs of users, constantly pursuing quality Excellence, and adhering to the brand road of "people-oriented, scientific and technological innovation". In 2007, Red Star Hongxing Erke launched the Olympic marketing strategy in an all-round way, and launched a brand-new brand strategy: becoming the "global partner of the Korean Olympic Committee" and sponsoring the first gold medal in the 2008 Beijing Olympic Games, "Women's Weightlifting 48kg Class", "World world snooker china open" and "WTA Guangzhou Tennis Open". In 2008, Red Star Hongxing Erke joined many famous international sports events, landed in NBA, joined La Liga, and cooperated with ITTF to sponsor Qatar Open, German Open and French Open, which laid a solid foundation for brand internationalization. Under the guarantee of scientific and efficient production management mechanism, Hongxing Hongxing Erke Group passed the ISO900 1:2000: 2000 international quality system certification in 2000. At the end of 2003, it was awarded the honorary title of "National Inspection Free Product" by the General Administration of Quality Supervision, Inspection and Quarantine. In September 2005, it passed the evaluation of China Famous Brand Committee and won the honorary title of "China Famous Brand". At the same time, the Group was rated as "Fujian Famous Brand Product" by Fujian Famous Brand Product Appraisal Committee, and awarded honorary titles such as "Fujian Famous Brand Product", "Chairman Unit of Fujian Footwear Association", "Provincial Enterprise Technology Center" and member of SATRA International Technology Center in the UK. In order to build the cornerstone of Hongxin gerk professional sports, Hongxin gerk cooperated with the world's top sports research institutions to establish a top biomechanics laboratory in China, which injected a strong impetus into Hongxin gerk's high-quality, high-taste and high-tech professional sports brand and became the pioneer of professional sports technology in China brand. Red Star Hongxing Erke will participate in sports events with a more active attitude, devote itself to promoting and supporting the development of sports in China, seize the opportunity given by history, forge ahead with determination, set a model for the sporting goods industry, and strive to make Red Star Hongxing Erke a leading professional sports brand in the world.