Jessie Dundun is just an alley brand in Shishi City with a "foreign name".

The Trademark Office of the State Administration for Industry and Commerce found that "Jesse Dendun" was a trademark registered by Shishi Shengka Clothing Trading Co., Ltd. in 2015. There is no information about the source of the "Jesse Dendun" brand on the foreign Internet. , development mileage and history. The price of this product is marked up on major websites, and it is sold as a fake luxury or affordable luxury brand, deceiving consumers.

Extended information:

In November 2018, a well-planned marketing show by the American affordable shoe chain Payless ShoeSource caused an uproar in public opinion and also triggered a What people think about consumer behavior.

The drama took place in a shopping mall near Los Angeles, where a group of fashionistas and social media influencers were invited to participate in the sales of new Italian designer Bruno Palessi’s eponymous brand shoes. press conference. Numerous fashionistas discovered they had been scammed after spending hundreds of dollars on shoes. This is just an elaborate marketing setup.

Although this marketing stunt was designed to draw attention to the Wei Lun brand, there are many lessons learned from this incident.

Official website of the Trademark Office of the State Administration for Industry and Commerce