The manufacturer sells it to you first, then to you, and then to others. This is your third sale. China's intellectual property rights follow the principle of first sale, that is, the first sale of products should be regulated by intellectual property law, and the second sale is no longer regulated. According to the provisions of Article 52 of the Trademark Law of People's Republic of China (PRC), the principle of exhaustion refers to that after the trademark registrant or licensee sells the goods using the registered trademark, others do not need to obtain the permission of the trademark registrant, and it is not regarded as infringement of the exclusive right to use the trademark. So you shouldn't be complained, what's more, what you bought is not a fake. It is another legal relationship for Tmall to punish you. If they don't punish you according to the contract, they can sue or arbitrate.