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Does Xiaohongshu flagship store have any specific requirements for trademarks?
Flagship stores are also divided into trademark brand categories. Self-operation of a single brand requires an application form signed by the trademark owner (stamped with the official seal of the company), a trademark registration certificate or a notice of trademark acceptance issued by the State Trademark Office, and the exclusive authorization at the brand level requires the first-class brand authorization provided by the trademark owner, which is limited to the exclusive authorization of Xiaohongshu or the whole network (plus

Stamped with the official seal of the brand), trademark registration certificate or trademark acceptance notice issued by the State Trademark Office; Self-management needs of multi-brand retailers: application form signed by trademark owner (seal)

The official seal of the company), the company name trademark registration certificate or trademark acceptance notice issued by the State Trademark Office, and the first-class brand exclusively authorized by the trademark owner.

Power of attorney, and only limited to the little red book or the exclusive authorization of the whole network (plus

Stamped with the official seal of the brand), the trademark registration certificate or trademark acceptance notice of the company's enterprise name issued by the State Trademark Office; Application for settlement signed by the owner of the self-operated trademark of multi-brand group (seal

The official seal of the registered company), the name of the registered company and the trademark registration certificate or trademark acceptance notice of the brand it sells issued by the State Trademark Office, and the first-class exclusive authorization of the brand: the first-class products provided by the trademark owner.

Brand authorization is limited to Little Red Book or exclusive authorization of the whole network.

(stamped with the official seal of the brand), issued by the State Trademark Office.

The company name and the trademark description of the brand it sells.

Registration certificate or trademark acceptance notice.