As an important part of communication between users and potential customers, the selection of keywords, the writing of title descriptions and the selection of url points play a very important role in the whole promotion process. In order to ensure the later promotion effect, users are advised to pay attention to the following items when submitting keywords:

(1) keyword submission description

1. The keywords submitted by users must be related to the products or services provided by the enterprise, or related to the theme content of the linked webpage;

-The keywords you submit must be consistent with the products, services or information provided by your own enterprise or website. During the review process, the reviewer will make a comprehensive judgment according to the correlation between keywords and page information and the search needs of netizens to determine whether the keywords you submitted are suitable for your promotion. If your keyword is rejected because it is not relevant enough, please promote it with other keywords.

2. Keywords cannot contain content that violates national laws, public order and good customs and is not suitable for network promotion;

-The keywords you submit must not violate the relevant national laws or the requirements of public order and good customs. If found, such keywords will be rejected. For keywords that cannot be promoted, please refer to the keyword blacklist list, but not limited to the blacklist list.

3. Key words such as product name, company name or company brand cannot be submitted;

—— Users can only submit the name of their own company and keywords related to the products or services they represent, but not the names of other companies or keywords related to the brand names they do not represent, otherwise the keywords will be rejected.

4. Only "-". ""/""+"&* * six punctuation marks, including other special symbols, will be rejected;

-In order to ensure the normal display of keywords in the promotion results, there are only the following six punctuation marks:-. /+& Only when the user's product is very necessary can it be submitted, and it must not be at the beginning of the keyword. Including other symbols in keywords will be rejected. The auditor will also judge whether the keywords containing punctuation marks are suitable for your promotion according to the specific situation, so as to determine the final audit result. Users are advised to use nicknames or names without punctuation for promotion.

5. Users are not advised to submit keywords that are too long or in doubt;

-Too long keywords do not conform to the search habits of netizens, and the search volume is low and the number of presentations is small, which is not conducive to your product promotion. Therefore, users are advised to submit the core vocabulary of their products, services and information.

6. Do not submit the same keyword in the same account or multiple accounts to promote a company or the same website.

-In order to ensure the fairness of the bidding ranking service, the same company or the same website shall not submit the same keyword repeatedly by registering multiple accounts, resulting in repeated search results. If this situation is found, we will refuse to repeat keywords to ensure that there is only one bidding result in the search results of the same company or website.

7. Keywords cannot contain words or contents that have been registered in Baidu and protected by trademarks.

-As a registered trademark belongs to a specific user, only the authorized user of the registered trademark can pass the examination. If the user is an authorized user of the newly registered trademark, please provide the trademark authorization certificate and business license to Baidu in advance. After Baidu confirms that it is correct, it can join the white list of registered trademarks for normal review.

(2) Description of keyword URL address submission

1. The main domain part of the keyword url must be consistent with the main domain part of the registration information;

—— In order to ensure your interests and prevent others from stealing your account to promote other websites, please ensure that the main domain of keyword url is consistent with the main domain of registration information url. Inconsistent keywords will be rejected.

2. Pay attention to the correctness of keyword url address;

-You must ensure that the submitted url is filled in correctly and can be accessed normally. If the promotion results cannot be accessed due to user submission, the losses caused during the promotion period shall be borne by the keyword submitter.

3. Please note that the keyword url address page must be accessible normally.

-You must ensure that the submitted url can be accessed normally. In view of the diversity of current url addresses, such as:

Executable statement code;

6. Titles and descriptions of web pages must not contain malicious competition, slander others or descriptive words.

7. The title and description of the webpage cannot contain words or contents protected by registered trademarks that have been filed in Baidu.

8. For keywords submitted on a large scale, due to the particularity of the submission method and the difference of the review process, if there is an example error in the description of keyword titles due to the user's reasons, the losses caused shall be borne by the user himself.

-In order to ensure the normal display and promotion effect of your promotion results, please write the title and webpage description according to the above requirements. Inappropriate titles and page descriptions will be rejected. Please modify and resubmit according to the corresponding rejection reason.

Special instructions:

When submitting keywords, if there is a red error prompt next to the text input box, please modify it according to the prompt and resubmit it.

The auditing standards of keywords will be constantly updated according to the changes of relevant national regulations and the needs of netizens. At that time, there may be keywords that have passed the audit and are rejected according to the updated audit criteria. Please understand and cooperate, and replace other keywords for promotion.

Second, modify the description after the keyword is rejected.

(1) Reason for rejection: The keyword you submitted has nothing to do with the content of the website. Please submit the appropriate keyword.

Revision: The keywords you submitted are not suitable for your company or website, which can not bring you good promotion effect and meet the needs of search netizens. Please delete this keyword and replace it with other keywords suitable for your promotion.

(2) Reasons for refusal: Please write a title and description for the key words, and ensure that the sentences are fluent and the information is objective and true.

Revision Description: Please revise the title and webpage description of keywords to ensure that the title and webpage description are written around keywords. At the same time, we should pay attention to ensure that the title and webpage description are logically correct, the sentences are fluent, the content is true and objective, and the narrative does not contain meaningless spaces.

(3) Reason for refusal: The same keyword already exists in your promotion account. Please do not submit this keyword repeatedly.

Modify Description: Please check the keywords in your account. The same keyword can only be submitted once. Please delete the duplicate keywords. If you open multiple accounts for the same company or website for promotion, the same keyword can only be submitted once in these accounts. Please delete the duplicate keywords.

(4) Reason for rejection: Your keywords, title description or webpage content may not comply with relevant regulations. Please modify or submit other keywords.

Modify the description: Please check whether your keywords, titles and web page descriptions contain illegal or non-compliant words. Please modify the title and page description, delete these words, and resubmit or replace other keywords for promotion.

(5) Reason for rejection: The url address you submitted cannot be accessed. Please check the url address of the keyword and resubmit it after confirming that it can be opened.

Note: Please check whether the url address of the keyword is filled in correctly, or whether your website can be accessed normally. After ensuring that the url address is filled in correctly and your website can be accessed normally, resubmit your keywords for review. If you still reject the keyword for this reason, please contact your agent or customer service staff in time.

(VI) Reasons for refusal: Because the company information you registered is inconsistent with the webpage information, an account registered in Baidu for bidding ranking service can only be promoted for one company. To protect your interests, please confirm and resubmit the URL address of the keyword.

Note: the url address field of the keyword must be consistent with the url field of the website filled in your registration information. At the same time, the third-party contact information or company name cannot appear on the page pointed by the keyword. If your keyword is rejected as a result, please check the above contents and resubmit the keyword after making changes.

(7) Reason for refusal: Please modify the URL to point to the webpage address related to the keyword.

Note: the page information pointed by the keyword is insufficient or there is no content related to the keyword. Please modify the URL of the keyword to point to the page, so that the content of the page is highly related to the keyword.

(8) Reasons for refusal: Please modify the keyword and title description, registered trademarks cannot be included.

Description of modification: keywords, titles or descriptions of web pages contain protected registered trademarks. Before you use it without the authorization of the trademark holder, please delete these registered trademark words in the title and webpage description or replace them with other keywords for promotion. If you have been authorized, please send your business license and authorization documents to Baidu headquarters. After confirming that the authorization is valid, your keywords will be reviewed normally.

(9) Reason for rejection: Please modify the title description, the first 20 words contain keywords.

Note: In order to ensure the obvious position of keywords in the title and webpage description is red, and to ensure your promotion effect, keywords must be included in the first 20 words of the title or webpage description. Please modify and resubmit the keyword.

(10) Reason for refusal: Please ensure that the descriptions of keywords and titles do not contain special symbols, full-width characters or punctuation marks that affect the fluency of sentences.

Note: In order to ensure the normal display of promotion results, keywords, titles and webpage descriptions cannot contain meaningless special symbols and full-width characters. Please modify the title and page description, delete these meaningless symbols or use nicknames without punctuation to promote them.

Third, other keywords are submitted.

Keywords: titles and official cooperation keywords related to Olympic licensed goods sales. When submitting, you need to provide your own business license, BOCOG's direct authorization letter and ICP filing information on the website, and then you can review it normally after confirmation.

At the request of AIA Beijing Branch, AIA personal sales websites in Beijing need to submit AIA website audit record certificate before submitting AIA keywords. Users in other regions are not subject to this restriction.