How can I open a flagship store?
Only brands or authorized exclusive agents or authorized exclusive dealers can open official flagship stores. And most of these can only be opened by platform invitation, such as non-platform invitation, which is basically impossible.
What's the difference between an official store and a flagship store?
Official stores and flagship stores are owned by brands, and both of them may be operated with the help of service providers, commonly known as "custody". The key point is that both the official flagship store and the flagship store must belong to the brand. As long as the goods of the brand are ok, the goods of the store are ok.
Please note that Taobao has only one "flagship store". No matter whether there is the word "official" or not, you will not find a second "flagship store" under this brand.
There is no essential difference between the two except the name. The name of the official store is platform invitation, and you can't ask for it yourself. So, they are all well-known stores. Or a long time ago, you could add the word official at will, but later it didn't work.
At least for now, the official flagship store is a guarantee of strength. It would be nice to be able to afford the strength of the flagship store. Shang Tao also patronizes flagship stores more often. Without the guarantee of other brands, everyone is more trustworthy in quality.
Due to the simple entry of enterprises and shops, the threshold is low and the qualifications of personnel are uneven. Some of them use corporate labels to fool the public and cheat Xiao Bai to get benefits. This phenomenon is very common, but there are also many good shops.
Generally speaking, the official flagship store must have more advantages and higher level than the enterprise store, but it also needs its own strength to play, so it can be regarded as a boutique.
Therefore, only the flagship store on Taobao is basically a better store, and the products of such stores are of good quality. You can see more flagship stores when you buy things.
In fact, the logo of the official flagship store is the word flagship store after the store name. Of course, these words cannot be added at will. Only officially recognized stores can have the name of the flagship store. Therefore, these stores are basically recognized by the platform, and most stores can still place orders.