The brand new Mixue Ice City logo uses a very cute little snowman. This not only continues the brand concept of Mixue Ice City as an ice cream company, but also continues the image of Mixue Ice City in the image of the logo. Bingcheng's spirit of happiness and sweetness superimposed on each other is also the core of Mixue Bingcheng's brand values.

Why can such a snow king, holding a scepter and wearing a crown, become the current spokesperson of Mixue Ice City? Because judging from his image, he is more like a guard, using his firm Faith reaps the rewards of a brand you like, and this is the representative of Mixue Bingcheng’s ice and tea.

This brand logo also proves Michelle Bingcheng’s determination to use its entire life to protect the career it loves, as well as its unchanging commitment to fans who love Michelle Bingcheng.

The brand image logo of Mixue Ice City is a snowman holding an ice cream scepter.

Mixue Ice City wants to express the happy world of ice and snow. This most representative image is a snowman, and it is an indispensable existence of the ice and snow world and the king of the ice and snow world. Imageally The upgrade and the brand's personified portrait are more concrete, making the brand image more deeply rooted in people's hearts and impressive.