First, for infringement, we must dare to show our swords. In the era of market economy, as small as individuals, product brands and intellectual property rights, there is the possibility of being infringed. This is caused by people's pursuit of interests. When rights are violated, it is entirely up to the individual to choose indulgence or resort to law. However, laissez-faire infringement is not conducive to safeguarding their legitimate rights and interests. In the long run, it will easily lead to indiscriminate use of products and seriously affect the image of products in the market. Therefore, for the infringer, as a victim of rights and interests, he has the right to resort to the law to show his sword to the other party. Only in this way can he better maintain his product image. After the rights and interests of Mi Xue Ice City were infringed on Tik Tok, Mi Xue Ice City avoided the bad influence caused by excessive hype and malicious hype in the process of maintaining its brand image for more than 20 years. This behavior is not only to protect their own rights and interests, but also to care for consumers.
The second is to increase the punishment, in order to effectively put an end to infringement. The reason why infringements are repeatedly prohibited has a lot to do with lax and incomplete law enforcement. As a national competent department, we should increase the punishment for infringement, especially the use of the Internet. On the internet, the public can't see and don't know the truth. It is necessary to clarify the infringing acts and ways to netizens in time through necessary means and increase the punishment for infringing acts. This is not only a praise for others to maintain their own brand image, but also right? Bad guys? Should this punishment be made public? Infringement must be investigated? So that the whole society can better understand the shame of infringement and need to be cracked down.
The third is to crack down on infringement, which will help to form a brand effect. A good brand needs to be created and infringed, which is more conducive to the formation of brand effect. As a honey snow ice city with a history of more than 20 years, it maintains its own brand and is not infringed by the Internet. By stopping the infringement, it will help the whole society to enhance its recognition, thus helping to form its own independent brand effect and form a strong competition with others.