Product packaging design is an extremely important field, because it not only directly affects consumer purchasing choices and brand reputation, but also needs to comply with various technical and legal requirements. The following are the requirements that product packaging design summarized by Zhonghui Design must meet:

Target consumer group: The first thing to consider is the target consumer group to ensure that the design-related content, color, etc. are suitable for the group.

Protective function: One of the primary functions of commercial packaging is to protect items from damage during transportation or storage. Of course, you also need to ensure that the packaging itself meets shipping standards. .

Compliance: Each country has its own legal environment and standards, which means that any packaging must meet specific legal and institutional standards.

Control costs: Packaging costs are one of the important matters for enterprises. Therefore, the design allows for hemostasis before packaging, so that the costs incurred are within a feasible range.

Insist on innovation: Brand recognition is one of the most basic functions of packaging. Corresponding modifications should be made based on the selection specifications to make it differentiated. Introducing spiritual creations and using materials is a persistent and innovative challenge. We should consider the human interaction in the market and pursue fashionable ideas with unique visual styles that can attract customers.

6. Environmentally friendly: "Green" packaging is becoming more and more important. Packaging designers must use reusable and degradable materials, which will help reduce environmental impact and enhance brand image.

7. Reflect the brand: When the brand is made public, it is not just a product! It contains elements such as colors, flavors, symbols, etc. of the entire corporate background. When designing packaging, you must ensure that the packaging highlights the brand image and effectively differentiates it from competing products.

In short, when designing a successful packaging solution, you need to consider multiple detailed factors such as consumer needs, laws and regulations, environmental impact, technical standards, etc., and finally determine an ideal design solution that can satisfy the target market , enhance the brand, so as to successfully introduce products to the market and the most suitable consumer groups.

Zhonghui Design’s original packaging design work

The above is the answer from Zhonghui Design, a professional packaging design company. With many years of experience in the design industry and accumulation of many design cases, I hope it will be helpful to everyone.