Nowadays, trademarks can be seen everywhere, and trademarks are also very important for enterprises. A good trademark can represent an image of the enterprise, and can also help the enterprise better convey the enterprise's business philosophy to the public. The spirit of an enterprise, then, is the trademark holder a company? Let’s follow along to find out. 1. Is the trademark holder a company? The trademark holder is the subject who can register the trademark. The trademark holder does not necessarily have to be the legal person of the enterprise. Self-employed individuals can also apply for a trademark. When registering a trademark by themselves, a personal business license and ID card are required to register a trademark. 2. What are the reasons for trademark infringement? (1) The temptation of high profits. Counterfeiting international brand products can usually lead to high profits. And because of the brand effect, sales are easier. Driven by high profits, illegal activities such as infringement or counterfeiting of high-quality brand-name products are repeatedly prohibited. (2) Current policies and regulations are flawed and enforcement is insufficient. In recent years, in order to regulate the market, although the number of policies and regulations in China has gradually increased, there is still no complete and systematic laws and regulations to confirm the name, status, authority and system of market law enforcement and supervision agencies. The lack of administrative law enforcement means makes it difficult to deter lawbreakers. As an important law enforcement department for trademark infringement, the current industrial and commercial administration system is still incompatible with strict administration according to law, the construction of administrative rule of law and economic development. (3) Many consumers prefer brands rather than the products themselves, which is also a hotbed for trademark infringement. The trademark is used to be recognized by customers from the beginning. Once this information is positioned, customers will only recognize the brand and not care about anything else. In fact, there has been a division of labor in society, and trademarks have begun to alienate. Some internationally renowned companies such as "PRADA" and "LANCOME" believe that it is uneconomical to set up factories, so they hand over the processing tasks to other producers. The company is trying its best to create brands and does not We must do marketing for the entire market. However, some consumers only pay attention to trademarks and ignore the quality and connotation of the goods represented by trademarks, resulting in some marginal products becoming popular in the market. 3. Should you go to the Industrial and Commercial Bureau for trademark registration? Trademark registration does not need to be registered at the local Industrial and Commercial Bureau. According to the Trademark Law and Trademark Law implemented in my country on May 1, 2014, applicants should entrust a trademark agency that has been registered with the Trademark Office to handle the process. Online application for trademark registration. As for the new version of the "Interim Provisions for Online Application for Trademark Registration" that came into effect on March 10, 2017, applicants can apply for online trademark applications by themselves through the new version of the Trademark Office's online service system. On July 14, 2016, the State Administration for Industry and Commerce issued the "Opinions on Vigorously Promoting the Reform of Facilitating Trademark Registration" stating that online applications will be expanded from only trademark agencies to all applicants. Therefore, starting from 2017, applicants can apply for trademark registration through the Internet, or at the local trademark acceptance office or at the registration hall of the Trademark Office. The above is a detailed introduction to you about whether the trademark holder is a company. The trademark holder is not necessarily the legal person of the enterprise. The trademark holder may also be an individual, because self-employed individuals can also apply for registered trademarks. If If you have any relevant legal questions, it is recommended to consult a professional lawyer and we will serve you wholeheartedly.