The use of trademarks can only be within a specific scope, that is, the approved registered trademarks can only be used on approved goods, and the registered trademarks cannot be changed at will, nor can the approved registered trademarks be used on unapproved goods. Beyond this range, there is no exclusive right. The scope of the right to use is limited by law, which is its distinctive feature. Within the above-mentioned specific scope of use, the right holder's use of a registered trademark is an exclusive use and exclusive use. Users are limited to registrants, licensees, transferees, etc. , exclude others from using it.
What are the ways to use trademarks? ?
First, in commercial operation, the use of trademarks involves all links related to commodity manufacturing and sales, including not only the primary stage of manufacturing products, such as the production of raw materials, the processing and selection of products, but also the molding stage of transforming products into commodities, such as repackaging (decoration), warehousing, transportation and sales.
Second, in the form of trademark expression, the use of trademarks not only refers to the direct labeling or pasting of trademarks on commodities or commodity packaging, but also includes articles used in necessary and auxiliary trading activities for selling commodities, such as contracts, account books, commodity trading documents, etc. At the same time, it also includes all efforts made to promote goods, such as commodity advertising and commodity display.
Third, the use of trademarks includes not only the real use of the trademark registrant itself, but also the authorization of others to use the trademark license, that is, the act of others being authorized to use the registrant's trademark is regarded as the use of the trademark registrant itself.
The above related contents also apply to bought trademarks. The above is about "how to use the bought trademark?" If you have any other questions, please consult our professional consultants at Shangbiao Intellectual Property.