First of all, let’s start with the title. A good soft article, an attractive soft article, must first have a good title. A study on people’s attention has proven that, People's attention only stays on the topic for 2 seconds, yes, only 2 seconds, very short, right? In these two seconds, can you catch the customer's eyeballs and attract them to open your article? These 2 seconds are crucial. If your title cannot attract your potential customers or agents, then they will not open and read your article, and you will not achieve the desired effect, and your soft article will be in vain. , this is a failed article, so how should I write the title?
The first point: an attractive story. How to put it, let me give you an example. There is such a soft article title, called "Unexpectedly, a racing car drove into the kitchen." It is an advertisement for the new Fire King 97 gas stove racing family. As soon as such a title comes out, Will it arouse a strong interest in the readers, what is going on, how did the racing car drive into the kitchen, do you want to find out what is going on, right? This is a successful title, it is attractive, It makes people have the urge to click in and see what's going on, right? It catches your eyeballs deeply. To give another example, "Two men behind a beautiful woman" is an advertisement for oral liquid. How do you feel after seeing this title? I really want to click on it to find out, right? One woman, two Man, what happened? It’s very fascinating, right?
The second point: it can arouse people’s curiosity. Let me give you an example to make it more vivid. The article is about Cabernet wine. The title of the article is like this: "Are you going to kiss Cabernet tonight?" " Cabernet has been around for 5 years and has not been opened yet." "Hey, why is there one person missing? Oh, that person is fascinated by Jia Baina!" Similar topics include "Standing on the typhoon, pigs can fly into the sky" and "Why does a boss need two heads?" It’s a relatively good topic, isn’t it? When we see these topics, we will be curious, right? Only such topics will catch people’s attention, and they are also successful soft article topics.
The third point is that you can write it like a press release. In this case, I suggest that you check out those portal websites when you have nothing to do. The editors of these websites are very awesome. , you can study it and follow the example of a tiger! Here, I will also give an example. The title is like "Tela Coin Global Simultaneous Launch
The new virtual currency investment boom is beginning to appear." This is an example The financial news is short and concise, and one sentence accurately summarizes the central idea of ??the entire article, right! Such a title looks a bit like a news broadcast. If you often watch the news broadcast, you should be able to learn from it. For example, Said, "The anti-pox express from Shenzhen has arrived in this city."
The above three points tell you what kind of topic is a successful topic, right? Then how can we write such a topic? Here are several methods to share with you:
First: Use special words in the title to increase the open rate of the article, such as: exclusive, free, how.
Don’t you often see a lot of news published like this, especially a lot of entertainment news, exclusive releases and exclusive revelations, and free receipts and free distributions. People are a little greedy, right? Well, I will definitely click in and take a look. Then "how" is more common. For example, I saw some course opening notices written like this. An exclusive reveal, how a grassroots young man can earn more than 10,000 yuan a month, as I said above. These three words are relatively commonly used. Of course, there are many other words with a high occurrence rate. You can use them as a reference, okay!
The second point is to use personification. For example, there is an advertisement for a hand and foot softener that says, "Beijing people, whose hands and feet are crying?" and an advertisement for a gas stove that says, "My husband is very angry." They all endow the product with certain human characteristics. How can the hands and feet cry? How can the gas stove have a belly, right? It uses anthropomorphic techniques, is humorous, and can easily attract people's attention, right?
The third point is to use reverse thinking. This reverse thinking is amazing. Don’t we all like to be number one? We all like the best. You and I don’t want to be the best, for example, a taxi The advertisement says, "In the taxi industry, Ives is second." After seeing this title, I can't help but want to click in and see, second? Why second? Who is first? Wait. A series of questions will flash in your mind, right! There is also a shirt advertisement that says, "an unqualified shirt." Everyone will think, what kind of shirt is unqualified? What happened? Right, it will trigger a series of associations, and you will click on it unconsciously. There are many such examples, such as "Please don't believe that it is 100% effective" and "You can't eat the other 80 pills." "This is a drug advertisement. These advertisements can deeply capture your heart and make you feel itchy after watching it, so you want to click in and read it, right!