Mazda RX7 FD3S, picture from Sohu.
Witness the production process of Changan Mazda CX-50 from zero distance.
On March 16, the first domestic Mazda CX-50 officially rolled off the assembly line. In the form of webcast, Mazda CX-50 was stamped, welded, painted and assembled domestically, and every workshop, every working procedure and every working procedure was presented to the audience without reservation. In addition to Mazda's unique automatic front and rear axle tightening equipment and domestic leading welding and painting technology, Changan Mazda Nanjing Engineering Co., Ltd. also invested in a newly developed four-door and two-cover automatic assembly line for Mazda CX-50. For the first time, the assembly line adopts visual positioning and guidance system and 3D projection technology, which can realize more accurate operation and make the body performance superior.
Executive Vice President of Changan Mazda Automobile Co., Ltd.? Deng zhitao
Changan defined CX-50 as "six good students" of SUV in the new era, and Deng, executive vice president, expounded the value standard of "six good students". "See chapter details, details see ingenuity. Mazda, which has a history of building cars for a hundred years, has integrated ingenuity and details into one furnace. At the origin of vehicle functions and materials, we spare no effort to invest high value at any cost. Mazda CX-50 is a' six good' SUV in the new era-good-looking, easy to drive, good quality, big, safe and intelligent. "
Continuing the design concept of "soul moving", we will join hands with users to create "the unity of man, horse and soul"
As a compact SUV, Mazda CX-50, the ever-evolving "soul-moving" design concept and its combination are "just right". Mazda CX-50 is easier to get started under the driving control of "one person, one horse"; The body size close to the frog jump creates a greater sense of space; Active and passive safety performance ranked first in collision test; In addition, China's third-generation Mazda Lian Yue system combines automobile life with intelligence. Horse fans often say that Mazda's "fast" is "happy". Similarly, Changan Mazda hopes to bring more spiritual happiness to users on the basis of making good products.
User participation and user innovation are also important components of Mazda CX-50 China. This time, the user representative experienced various road conditions while driving the Mazda CX-50. As an SUV built by users, Mazda CX-50 has been optimized for the China market in terms of body size, space and intelligent technology, and with the blessing of the brand "integrated driving control gene", the classic has been further continued and innovated in the new era.
With Mazda 50 off the assembly line for the first time, Wu, executive deputy general manager of Changan Automobile Sales Branch, launched a Chinese name collection activity for Mazda 50 to netizens all over the country in the live broadcast room: "I hereby formally send an invitation to my beloved friends to participate in the name collection activity on the Star APP of our * * * creation platform, which is not only a simple Chinese name collection, but also Mazda's China market. At the upcoming Shanghai Auto Show, Changan Mazda will officially announce the Chinese name of Mazda CX-50, and will invite the namers to participate in the naming ceremony of the new car.
High altitude limit test, engineers "call" online.
At the live broadcast, Mazda engineers are conducting vehicle tests on the Qinghai-Tibet Plateau at an altitude of more than 4,000 meters to show the audience the ultimate strength of Mazda CX-50. After many days of extreme environmental tests, Mazda CX-50 successfully completed several continuous ignition tests in the plateau environment with low air pressure, low oxygen content and large temperature difference between day and night. The new car is equipped with a vane vacuum pump with oil lubrication channel, which still maintains good linear characteristics under high-intensity continuous braking. At the same time, the dynamic handling performance of Mazda CX-50 is still linear in extreme environment. Above the cold, the durability, reliability and adaptability of Mazda CX-50 are remarkable.
Return to nature, trace back to the source, and the value of "mountain living" is advanced.
At the moment of camping and outdoor heat, it has become a new trend to return to nature and trace the source of mountain life. The warm memories of camping with Mr. Sumioka Jing, President of Changan Automobile Co., Ltd., vividly explained the original meaning of life: "Not all comfort zones are to be broken, just like the life in Shan Ye brought by Mazda CX-50, such as gentle wind, gentle streams, picturesque dusk and early morning, are so real. I hope it can bring you the same feelings as me."
President of Changan Mazda Automobile Co., Ltd.? Zhuganggui
Mazda CX-50, as an SUV for outdoor life scenes, is accompanied by the concept of "mountain system". "Mountain" life is a more free and relaxed lifestyle. Instead of letting users climb mountains to conquer nature, they should return to Shan Ye in time, blend in with nature and relax in nature. "Mountain system" can be either a hero or a romantic warmth. Mazda CX-50 hopes to accompany you on every mountaineering trip as the safest partner.
Starting from Mazda CX-50, Changan Mazda hopes to transform to higher value, practice brand value management and win customers' trust with better products and services. Gao Qiao Lianger, vice president of automobile marketing and general manager of sales branch of Changan Mazda, said: "The future of automobile lies not in extravagant hopes, but in insisting on returning to the original heart. Exploring outdoors, blending into nature, making people fall in love with driving and returning driving to purity are the people-oriented concepts that Mazda has always adhered to. We hope everyone can experience the driving pleasure of Mazda's "one person, one horse". "
Making "drivers' cars" is Mazda's eternal belief. The brand-new Mazda CX-50 has entered the field of vision of China users with a brand-new evolutionary attitude. At present, Xiaoding has been fired. Will Mazda CX-50' s concept of "coming with mountains and seas and walking into nature with you" make you feel excited?
Text /Xi Baihui
This article comes from Beiqing Automobile Times, the author of Easy Car Number, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.