1. Belle Group, founded in Hong Kong in the 197s, was introduced to the mainland by Mr. Deng Yao, a famous shoe designer and senior industrialist in Hong Kong in the 199s, and re-packaged for the mainland market, which achieved great success. BELLE, which means "beautiful woman" in French, specializes in fashionable leather women's shoes and also produces men's shoes. The main customers are urban white-collar workers aged 2-4 with middle income.

second, BELLE has a variety of styles, with "comfort, simplicity, professionalism and maturity" as the mainstream, and there are also many trendy, fashionable and avant-garde. And established its own distinctive brand image with popular price, high-quality products and honest service, which was quickly loved and supported by consumers in just a few years. According to the monitoring statistics of retail markets of key shopping malls in China, BELLE has won the sales champion of genuine leather women's shoes in China for three consecutive years since 2. ?

Third, Belle International's footwear business suffered a sharp decline, and same-store sales recorded negative growth for 13 consecutive quarters since the fourth quarter of fiscal year 214. In February this year, Belle International issued a profit warning for 216, and it is estimated that the profit for 216/217 will drop by 15%-25%.

4. A consortium led by Hillhouse Capital Group, with the participation of CDH Investment and the executive director of Belle International Holdings Limited, Yu Wuhe Shengfang, announced that it had put forward a privatization proposal to Belle International, with a total purchase price of HK$ 53.1 billion. At this point, the first half of the shoe king Belle International, which was listed on the Hong Kong Stock Exchange in 27, ended and started the journey of the second entrepreneurial upgrading and transformation. Win a critical window for transformation and development.

Extended information

1. Among the top 1 domestic leather shoes market in terms of sales in 28, six brands belong to the Group, namely Belle Belle (No.1), Teenmix teenmix (No.2), Tata Tata (No.4), Staccato (No.6), Senda Senda (No.7) and BASTO Bestow. The core brand "Belle Belle" has been ranked first in the sales of women's shoes in China for 13 consecutive years, and it is one of the most famous brands of shoes in China, and has won many honors such as "China Famous Trademark".

second, BELLE takes the French word "beautiful woman", which focuses on fashionable leather women's shoes and also produces men's shoes. The main customers are urban white-collar workers with middle income aged 2-4. BELLE has a variety of styles, with "comfort, simplicity, professionalism and maturity" as the mainstream, and there are also many trendy, fashionable and avant-garde. And with popular prices, high-quality products and honest service, it has been quickly loved and supported by consumers in just a few years.

Third, if Belle International can integrate with new capital, and make use of the rich experience of Gaochun and CDH in operation and digital transformation, it will be a win-win result. At the very least, in the tide of industrial upgrading, it got the opportunity and help to try and ushered in the window period of transformation. It is foreseeable that a well-known brand, after years of storms, still has the hope of revitalization, which is a fortunate thing.

Reference: Baidu Encyclopedia-Belle Women's Shoes

Reference: Phoenix Net-Gaoying Capital Group took the lead in acquiring Belle Generation Shoes King, or there may be a turning point.