Dongfeng is a Chinese brand.

Founded in 1969, it mainly produces medium and heavy trucks, SUVs, medium-sized buses and other large vehicles. Dongfeng Passenger Car Business is a strategic undertaking of Dongfeng Group and the inevitable result of Dongfeng New Century's strategic drive of "building a century-old Dongfeng with sustainable development, an international Dongfeng facing the world, and a Dongfeng that develops independently in the process of opening up".

Dongfeng Motor Company is one of the four major automobile groups in China and one of the top 500 Chinese brands. It is headquartered in Wuhan, the largest city in central China. Its predecessor was the "Second Automobile Manufacturing Plant" founded in 1969 in Shiyan, Hubei.

After fifty years of construction, Shiyan (mainly engaged in medium and heavy commercial vehicles, parts, and automotive equipment businesses) and Xiangyang (mainly engaged in light commercial vehicles and passenger cars) have been successively built. ), Wuhan (mainly passenger cars), and Guangzhou (mainly passenger cars).

In addition, it also has branches in Shanghai, Liuzhou, Guangxi, Yancheng, Jiangsu, Nanchong, Sichuan, Zhengzhou, Henan, Urumqi, Xinjiang, Chaoyang, Liaoning, Hangzhou, Zhejiang, Kunming, Yunnan and other places.

Brand Interpretation:

Some people say that it is a wheel rolling forward; some people say that it is two people working side by side; and it has won the Science and Technology Progress Award, Expert Contribution Award, Shiyan City The original intention of Edkun's design for famous awards such as the Auto City Construction Award was to symbolize a pair of flying swallow tail feathers volleying in the sky. As the saying goes, "Shuangyan dances in the east wind, and the east wind brings spring warmth."

At the beginning of the design, Idekun felt that the wind was very abstract, could not be seen or grasped, but it also had a feeling, and it reminded me of the spring breeze bringing warmth. There is a beautiful meaning in it. Swallows are used to express the east wind. Swallows fly in the east wind. Where there are swallows, there are east wind cars. The seemingly simple symbols contain rich and colorful connotations, and there is an even more thought-provoking business philosophy behind them.

The brand logo and corporate image logo of Dongfeng Motor Group Co., Ltd. (hereinafter referred to as "Dongfeng Company") are combined into one, called "Dongfeng".

The "Dongfeng" brand is a brand created by Dongfeng people over nearly 50 years. In 1997, it was awarded the Chinese Well-known Trademark by the national authoritative department. It is the first well-known trademark in the Chinese automobile industry. The basic composition of the trademark is It is the tail feathers of a pair of swallows flying in the air. It uses artistic modeling as the basis of the pattern, and uses artistic techniques to express the artistic conception of "double swallows dancing in the east wind".