Youth League, the New Force of Entertainment Marketing
Example youth, tide I see! Chianda has always turned her attention to the younger generation after 1980s and 1990s, devoted herself to the promotion of skateboarding trend culture, promoted brand upgrading with youthful inspiration, and infiltrated brand differentiation management with new entertainment spirit. 20 1 1 After signing a contract with JJ Lin, the first generation brand spokesperson, he made a heavy attack and joined hands with Vision Wei and Su Miaoling, the youth idols of the trendy generation, to draw a brand-new blueprint. China pop singer and famous Asian musician.
In 2003, he made his debut with the album Musician, and in 2004, he became popular across the Taiwan Strait and three places with the song Jiangnan. JJ's sunny and handsome image, cute dimples with a smile, sweet voice and extraordinary talent for music creation made it quickly popular and became one of the revolutionary and exponential creative singers in Chinese music. An all-round semi-mature hipster pop idol in the new era with a total sales volume of more than 6.5438+million records in Asia.
Born in 1986, he made a comprehensive attack in music, dance, film and television, hosting and drama. He has a high-quality voice, outstanding singing skills, brilliant acting skills, handsome appearance, persistent personality and potential. Hunan Satellite TV won the top three in the hit draft "Happy Boys", hosted Hunan Satellite TV's "Give Strength Sunday", starred in "Meteor Shower" and "Watch Meteor Shower Together", and released records such as "Leave no stone unturned" and "Breaking Dawn". 20 1 1 won the "Best Newcomer Award in Asia" of Korean Asian Mom Music Award! Dream-chasing youth, trendy generation, national temperament idol
199 1 year was born, and was awarded the title of "Super Girl" by Hunan Satellite TV in 20 1 1 year. His fresh and calm temperament swept the country, and he was the focus of the entertainment circle in 20 1 1 year, the most potential newcomer! Active in Hunan Satellite TV, Shenzhen Satellite TV and other major platforms, music and drama have developed in an all-round way and are deeply loved by the post-90 s! 20 1 1, September 2 1, the spring city of Kunming, a massive tidal storm arrived as scheduled. Chianda, the leading brand of trend sports in China, announced in a high-profile way that it has officially signed the new generation idol stars Vision Wei and Su Miaoling in China, becoming the second generation image spokesperson of Chianda brand, leading the trend sports market in China and opening a new chapter in Chianda 2065 438+02 strategy. On the signing day, several senior leaders from Chianda brand and hundreds of dealers and partners from all over the country gathered together to interact with two stars, Vision Wei and Su Miaoling, and witnessed this important moment in the development history of Chianda brand.
When Vision Wei and Su Miaoling, the new spokesmen of Chianda brand, appeared at the press conference, they immediately attracted the screams of fans who had been waiting for a long time. The fans were full of passion and shouted the names of Vision Wei and Su Miaoling. The two idols also smile, greeting fans and shaking hands with relatives from time to time. The whole scene was immersed in joy and passion. According to reports, Vision Wei Su Miaoling's stylish appearance and pro-pink attitude surprised the people present, and its brand-new Chianda equipment also added fashion flavor to two popular idols, which became one of the focuses of discussion among fans.
As a very popular idol, Vision Wei not only sings beautifully, but also ranks among the best in mainland charts with her new single, and her acting skills are first-class. With the real performance of "Let's Go to the Meteor Shower", she became a popular student of Hunan Satellite TV. Su Miaoling, as the top four of 20 1 1 fast girls, has captured a large number of loyal fans with its unique bass. The stars in the morning are bright and wonderful. The handsome image of Vision Wei, a handsome man, combined with the gentle temperament of Su Miaoling, a "steady sister", formed a brand-new image of Chianda, and pushed the brand of Chianda to a new peak with the brand temperament of combining static and dynamic. At the press conference site, Vision Wei and Su Miaoling both gave wonderful performances, which pushed the whole conference to a climax with the support of fans.
With the pursuit of fashion personality, the post-80s group gradually grew into the main force of the market consumption army, and the fierce trend of the post-90s group directly led to the increasing demand for young fashion products in the market. Under the background of national entertainment, the combination of entertainment fashion and sports has become a brand-new trend choice for consumers, which also provides an important basis for many sports brands in the market to integrate and highlight fashion elements in their products and gain an early insight into consumer demand. This time, Chianda joined hands with popular Vision Wei and Su Miaoling as new spokespersons of the brand, which is an important measure to rejuvenate Chianda's brand and a perfect practice of sports and entertainment fashion. It not only further strengthens Chianda's brand image of healthy movement in consumers' minds, but also integrates fashion and entertainment into the brand concept, which further enriches Chianda's brand culture and caters to the needs of young consumers who pursue trends and fashions.
According to the person in charge of Chianda brand, 20 12 is a year of comprehensive transformation and upgrading of Chianda brand. This cooperation with two popular idols of the new generation is an important strategy for Chianda to enter the young consumer groups. I believe that in the near future, Chianda will join hands with Vision Wei and Su Miaoling to present more wonderful fashion brand feasts for consumers.