"Snow Beer Braves the World" is an original brand promotion activity launched by China Resources Snow Beer China Co., Ltd. It is not only a large-scale and wide-ranging national brand promotion activity for domestic beer brands, but also a unique cultural brand created by Snow Beer to give back to domestic beer lovers.
"Going to the East" is an original marketing activity promoted by China Resources Snowflake. It has been 15 years since it was launched in 2005. After exploring the Yarlung Zangbo Grand Canyon, the source of the Yangtze River, the border and the polar regions, the "Challenge Mount Everest" in 2009 was the first non-professional group challenge organized by China people.
Its unique challenge to the inaccessible natural geography and concern for the natural environment have aroused widespread concern in the industry, and it is also the most dangerous time for Snow Beer in the past five years. "Going to the East" not only effectively enhanced the popularity and influence of Snowflake, but also laid a good foundation for its own upgrading and product brand. In the past five years, Brave World has made a great leap in popularity and participation, but the bigger leap is that Brave World has successfully jumped from an original activity brand to a product brand with high loyalty. Once the product was launched, it won the infinite favor of consumers.
Snow beer, the foam is as white as snow, the fragrance is like flowers, and the yellow wine is bright and translucent; Has the fragrance of wine, malt and pure fragrance; Injected into the cup, due to sufficient carbon dioxide, foam as white as snow immediately floats. It can last for five minutes, just like a layer of snow on wine. Fresh and refreshing taste, youthful and enterprising brand personality, pleasant slightly bitter taste, soft and refreshing. It's very cold in summer, and it's refreshing and unforgettable after drinking.